TikTok ilma case

Tik Tok Advertisement

ilma.com.ua

Online shop for professional cleaning products
Result
In 2 months, with a budget of UAH 41,800, 73 sales were received on the site. The cost of attracting sales (CPA) amounted to UAH 572.60. The campaign reached a wide audience (606,000 hits) and brought 2,075 conversions. The cost per click is fixed at UAH 13.50.
TikTok-кейс ilma
Period
2
months
Task
The online store of professional cleaning products “IL`MA Shop” was faced with the task of scaling up sales. The main goal is to significantly increase the number of transactions on the site in 2 months, attracting a target audience that is looking for high-quality specialized chemicals, and convert this interest into real purchases.
Solution
A non-standard strategy was chosen using the “Message” and “Lead Generation” goals to “warm up” the audience. This made it possible to provide advice on specific products and send customers ready to buy to the site. This approach ensured high-quality traffic and a higher probability of ordering.
Sales on the site
73
Shows
606 216
Clicks on the link
2,075
Cost per click
13.50₴

Cases

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CPM

29,27₴

Clicks

9 568

mafia.ukraine

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Subscribers

554

CTR

4.41%

barbershop.ubs

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Subscribers

1095

Subscription conversion

6.44%

romantic_ua

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Clicks

803

Transition cost

12,87₴

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