Who is a targetologist? A full analysis of the profession, tasks and necessary skills
In digital marketing, it's no longer enough just to “advertise on social media”. Businesses need people who know how to turn budgets into bids and sales, rather than into beautiful traffic. This is where...
Hashtags for TikTok: how to find work tags for a niche and include videos in recommendations
TikTok has long ceased to be “just fun” with dancing. This is a platform where brands, experts, and local businesses regularly collect millions of views.
Digital marketing: what is it in simple terms and how it works
Digital sounds everywhere today, but in practice, entrepreneurs often have one question: what exactly is behind this word and how does it help to earn money, and not just “be online”?
Facebook Ad Library: How to view competitors' ads and find their strong creatives
Business owners and marketers have long gone beyond “intuitive” ad launches. Before spending a budget, it's wise to see what approaches other market players are already testing.
Reels as a sales tool: how to promote products through Reels and not lose reach
In this article, we'll look at how to turn Reels into a stable sales channel without losing organic matter. The short vertical video format today gives brands quick contact with audiences...
Tiktok advertising from scratch: formats, targeting and the first campaign launch
В TikTok уже больше миллиарда активных пользователей, а платформа растет быстрее классических соцсетей. Для бизнеса это означает широкий охват, низкий порог входа и быстрые...
Highlight is a convenient tool on Instagram: how to create relevant stories for a brand
On Instagram, “timeless stories” are becoming a powerful tool for managing the user experience. Properly designed collections help guide visitors from the first touch...
Traffic arbitrage for beginners: how to choose offers, sources, and turn a profit
You're at the start and want to understand what arbitrage is without too much theory. Let's sort it all out. We will briefly explain how the combination of the offer and traffic sources works...
How much does advertising on Instagram cost in Ukraine (2025)
Если вы гуглите “сколько стоит реклама в инстаграм”, значит пора переводить лайки в продажи и планировать бюджет без догадок. Хорошая новость: цена рекламы в инстаграм ...
Ukrainian e-commerce continues to grow: according to Forbes Ukraine, in the first half of 2025, the income of online sellers increased by 23% in dollar terms, although the total...
Why is it important to know SEO statistics? There have been many changes in the SEO industry in recent years: Google updates, the evolution of the SERP (search results page), the development of...
Let's first look at what a business card site is and why you need it. A business card site is a one-page landing page that serves as one of the most important stages in the lead generation funnel. I mean...
The SEO Project Manager position includes 2 important qualities that a person should possess: a strong SEO specialist and an excellent negotiator. And if...
Who could imagine living as an SEO specialist? Is it the same every day or is there something new every day? Nowadays, many people have some idea about search engines...
SEO promotion mistakes in b2b: find and neutralize
The biggest mistake is not to do SEO optimization of a b2b site at all, citing the presence of established market leaders, a lot of competition and being content with...
Anyone can write a text, but only a specialist can do it correctly. SEO optimized text is not just a narrative, it is a set of tools and rules that are now being discussed...
Compiling a semantic core: key points and terrible mistakes
The semantic core is a set of words and phrases that most accurately convey the essence of a site or page. Such words help search robots determine the topic of the service...
SEO and PPC are the two main branches of search marketing. SEO focuses on fine-tuning and creating quality content to drive organic growth, while PPC focuses on...
SEO promotion is a complex and time-consuming set of tasks for internal and external website optimization in order to raise the site's position in search engine results, as well as increase...
Website content is the most important integral part of any media resource. Based on the main criteria that will be discussed in this article, a unique text for the site is generated. To my...
