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SEO has long ceased to be “magic for IT specialists” and has become an understandable managed channel for attracting potential customers..

TikTok has long ceased to be “just fun” with dancing. This is a platform where brands, experts, and local businesses regularly collect millions of views.

Digital sounds everywhere today, but in practice, entrepreneurs often have one question: what exactly is behind this word and how does it help to earn money, and not just “be online”?

Business owners and marketers have long gone beyond “intuitive” ad launches. Before spending a budget, it's wise to see what approaches other market players are already testing.

In this article, we'll look at how to turn Reels into a stable sales channel without losing organic matter. The short vertical video format today gives brands quick contact with their audience and a measurable contribution to the funnel.

TikTok already has more than a billion active users, and the platform is growing faster than traditional social networks. For businesses, this means broad coverage, a low entry threshold, and quick hypotheses without lengthy productions.

On Instagram, “timeless stories” are becoming a powerful tool for managing the user experience. Properly designed collections help guide visitors from the first touch...

Micro influencers and stars have different goals, but both strategies work when backed by numbers and sound planning. In recent years, influence marketing has...

You're at the start and want to understand what arbitrage is without too much theory. Let's sort it all out. We will briefly explain how the combination of the offer and traffic sources works...

If you google “how much does Instagram advertising cost”, then it's time to convert likes into sales and plan your budget without guesswork. The good news is that the price of Instagram ads...

Ukrainian e-commerce continues to grow: according to Forbes Ukraine, in the first half of 2025, the income of online sellers increased by 23% in dollar terms, although the total number of orders fell.

Why is it important to know SEO statistics? There have been many changes in the SEO industry in recent years: Google updates, the evolution of the SERP (search results page), the development of...

Let's first look at what a business card site is and why you need it. A business card site is a one-page landing page that serves as one of the most important stages in the lead generation funnel. I mean...

The SEO Project Manager position includes 2 important qualities that a person should possess: a strong SEO specialist and an excellent negotiator. And if...

Who could imagine living as an SEO specialist? Is it the same every day or is there something new every day? Nowadays, many people have some idea about search engines...

The biggest mistake is not to do SEO optimization of a b2b site at all, citing the presence of established market leaders, a lot of competition and being content with...

Anyone can write a text, but only a specialist can do it correctly. SEO optimized text is not just a narrative, it is a set of tools and rules that are now being discussed...

The semantic core is a set of words and phrases that most accurately convey the essence of a site or page. Such words help search robots determine the topic of the service...

SEO and PPC are the two main branches of search marketing. SEO focuses on fine-tuning and creating quality content to drive organic growth, while PPC focuses on...

SEO promotion is a complex and time-consuming set of tasks for internal and external website optimization in order to raise the site's position in search engine results, as well as increase...

Website content is the most important integral part of any media resource. Based on the main criteria that will be discussed in this article, a unique text for the site is generated. To my...