Website content is the most important integral part of any media resource. Based on the main criteria that will be discussed in this article, a unique text for the site is generated. In turn, text content affects the availability of material, whether it is a description of a product, service or content, in the case of an informational site. Also, the availability of material is also influenced by various media, such as images and videos, which logically complement the text and create a good rhythmic pattern of content perception, while also having a positive effect on the site's SEO. In addition to the above, content also includes animations and audio, which are gaining popularity tools for engaging users in the context of the topic being described. Actually, why even pay so much attention to such a seemingly obvious topic? This is a reasonable question, because despite the obvious need for content, writing a text on your own is a big mistake. In this case, not only content quality and user accessibility suffer, but also search engine rankings, which sounds quite serious. Let's dig deeper and take a closer look at why you need high-quality copywriting for a website and how you can check the text level for SEO.
Ranking is a website evaluation system that forms search results. Your place in search results depends on a variety of criteria, including the quality of the content. Modern search site algorithms, first of all, pay attention to uniqueness. As far as the content meets the requirements of the search query, the higher it will be in the search results. That is why SEO analysis of the text is so important in order to identify the quality of the content and update it if necessary. The most effective solution would be to entrust the writing of texts to specialists who promote websites. To get closer to understanding how search engines work, it is enough to identify the main task of a website - solving a user's problem. And the more specifically this problem is solved, the better. According to the principle of “Occam's Razor”, you need to cut off everything unnecessary and keep the most useful things. It's the same with content. The more useful the text is for the user, the longer the user will spend on the site. Thus, the site is more likely to be positively received by search algorithms. Everything is interconnected, the user is happy, and the search robot is also happy. But there are ways to help the search engine rank the site correctly: add keywords and implement the structural elements correctly. Keywords are words that a user enters into the search bar. With more complex structural elements, you already need web layout knowledge to highlight basic information into appropriate html tags according to the hierarchy of importance. For example, there are several levels of headings that are written according to their importance: h1 h2, and so on. So SEO website optimization is a voluminous and complex process that includes many factors and subtleties that are inaccessible to ordinary users.
So, earlier we looked at the key features of content and its role in search engine rankings. It's becoming obvious that optimizing content yourself is a disastrous thing. But how do you choose a good copywriter? This is an interesting question, and now we will try to answer it. Copywriting for a website in good hands can significantly increase your search ranking, but if you neglect the quality of the artist, your site may lose ground altogether. To identify high-quality performers, you should first pay attention to the copywriter's experience:
How many years has the specialist been doing his job;
What niches the performer is an expert in and does this focus correspond to yours;
How many projects have been implemented.
On the other hand, these criteria will mean nothing if they are not supported by customer feedback and performance metrics. Without this, work experience, no matter what figure is specified, will not tell you anything. Therefore, when choosing a copywriter, pay attention to real experience in your niche and the evidence provided on the effectiveness of the work done. In conclusion, it should be added that most often you can even notice the author's lack of professionalism with the naked eye, so sometimes you should not be lazy to first read the works yourself and only then look at the regalia and metrics of a copywriter who needs to sell himself profitably.
Author: Margarita Shaposhnik
SEO Team Lead
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