Quides

Рынок медицинских услуг уже давно перестал быть простым. Конкуренция растет каждый день, пациенты принимают решения не из эмоций, а из доверия. Один неудачный сайт или шаблонная реклама - и даже самый сильный медицинский бренд теряет позиции.

Google has officially launched AI Overview, a new search answer system where artificial intelligence itself generates a short review from AI instead of standard search results. Now users can get a ready-made answer right at the top of the page without going to the site. That is why the question of how to get into AI Overview has become a key question for everyone who works with content and SEO.

Everyone talks about personalization, but few really understand how to implement it. At Lokomotiv, we do not create universal advertising campaigns. We dive into each client's business to see it through the owner's eyes, feel the audience's pain, and create ads that speak the user's language.