Oib Case Study: How to increase organic traffic by 75% in 11 months for a comprehensive security and protection agency
The market for commercial security, alarm monitoring, and video surveillance is characterized by extremely fierce competition for every client. The niche's specificity lies in users strictly searching for a contractor based on their location (a "service + city" combination). Therefore, standard general-purpose pages did not allow oib.com.ua to cover the entire layer of regional B2B and B2C demand. The main task set before our team was to multiply the generation of quality leads nationwide. To deploy a large-scale network of landing sections and bypass market veterans, the company required comprehensive website promotion services focused on local and technical SEO.
In the promotion strategy, experts primarily focused on creating geotargeted pages, implementing schema markup, and local optimization.
Over 11 months of promotion, the team systematically implemented a set of tasks:
- Semantic Core – Collection and strict clustering of a database of 127 high-conversion marker queries, tied to specific regions.
- Regional Structure – Designing and launching a network of landing pages for specific security services in key locations across Ukraine.
- Local SEO – In-depth implementation of structured data (Schema.org), company profile optimization, and refinement of local ranking factors.
- Technical Aspects – Basic code cleanup, elimination of internal bugs, and configuration of correct indexing for new sections.
- Content and Case Studies – Populating pages with expert textual content, supported by real-world examples of completed security tasks.
- Link Building – Strategic external link building with an emphasis on trustworthy regional donors.
The well-thought-out combination of local markup and content helped search engine bots quickly assess the website's relevance in each target region.
What results did the professional website promotion company demonstrate
By focusing on geotargeting and technical optimization, the security agency made a powerful breakthrough. The website showed almost perfect visibility metrics across the entire promoted query pool:
- TOP-1 – The share of commercial keywords ranking in the absolute first position in search results increased from 1% to 14%.
- TOP-3 – Almost a third of the entire semantic core (31%) firmly secured a spot in Google's top three results (up from 4% at the start).
- TOP-10 – Total niche dominance: website visibility on the first search page soared from 17% to a record 90%.
- Traffic – Monthly traffic according to Serpstat increased from 7,800 to 13,620 unique sessions per month (+75%).
Thanks to the vast majority of queries reaching the top ten search results, the company not only increased traffic but also secured a constant and stable stream of incoming calls and inquiries from direct clients.
Results of oib.com.ua optimization and the benefits of local SEO for the service industry
The experience of promoting the Oib brand proves that for companies tied to local markets, creating regional landing pages is the most effective growth tool. Proper development of Schema markup and the link profile allows for maximizing conversions from organic search without colossal expenses on contextual advertising.
Does your business provide services, but your website remains invisible to customers in other regions? Order expert SEO services – our specialists will develop an effective geo-optimization strategy, bring target sections to the first page of search results, and help your brand achieve a leading position in the security market.
