UKRSHINA Case Study: How to make a large online tire store an absolute search leader in 27 months
The car tire and wheel market in Ukraine is oversaturated with strong players operating on huge budgets. At the start of our collaboration, the ukrshina.com.ua online store already had significant results and a solid foundation, but the team faced a higher-level challenge. The main business objective was to push the project to its absolute maximum, reaching TOP-1 and TOP-3 positions, while acting with extreme precision and eliminating the slightest risks to existing traffic. Flawlessly executed website promotion in Kyiv not only helped protect previous achievements but also established the brand as a key player in its niche.
To safely scale such a large resource, experts developed a custom B2B strategy for delicate internal optimization.
Over 27 months of promotion, the team systematically implemented a range of tasks:
- Semantic Core – expanding and precisely filtering a massive pool of 27,472 keywords to match the current product range.
- Careful Audit – identifying hidden software bugs and meticulously correcting technical errors without losing page authority.
- Content Upgrade – manual optimization of commercial sections, implementation of LSI queries, and metadata updates to improve snippet click-through rates.
- Seasonal Preparation – timely launch of targeted landing pages, enabling us to meet peak demand fully prepared.
The extremely careful distribution of static weight among catalog categories provided the website with a powerful boost before the season began.
What effectiveness did the comprehensive website promotion services demonstrate?
Highly precise work with text factors and domain authority allowed the online store to surpass key competitors. The project demonstrated impressive growth at the top of search results:
- TOP-1 – the share of high-frequency keywords ranking in Google's absolute first position grew from 1% to a record 29%.
- TOP-3 – exactly half of the entire extensive semantic database (50%) firmly secured a spot in the top three (up from 6% at the start).
- TOP-10 – almost all priority product categories (85%) reached the first page of search results.
- Traffic – monthly organic traffic according to Serpstat increased from 184,400 to 331,900 unique sessions (+80%).
Thanks to successful preparation for the high season, the company firmly established a dominant market position and significantly boosted online sales.
Results of ukrshina.com.ua optimization and the specifics of developing large e-commerce projects
The UKRSHINA project case study proves that even market leaders possess hidden growth opportunities. When a website already has search engine trust, careful manual refinement of content and structure helps achieve a colossal leap in top rankings without risking current revenue.
Want to strengthen your brand's dominance in search and maximize a highly competitive niche? Order expert SEO promotion – our specialists will develop a personalized, secure strategy for your catalog, eliminate software bugs, and help you secure undisputed leadership.
