Konfiskat Case Study: How to increase search traffic by 317% in 5 months for a clothing and footwear store
The mass-market clothing and footwear retail market is one of the most competitive segments in Ukrainian e-commerce. At the start of our collaboration, the konfiskat.ua online store had an impressive assortment, but its visibility for key commercial categories was insufficient for large-scale sales. The client's main objective was to systematically increase organic traffic across Ukraine, improve TOP-10 rankings for priority sections, and generally strengthen domain trust. High-quality search engine optimization became the foundation for achieving these ambitious business goals.
To achieve quick and measurable results amidst fierce competition with large marketplaces, the team launched parallel efforts in several key areas.
Over 5 months of promotion, the team systematically implemented a set of tasks:
- Technical fixes – code audit, generation of a correct sitemap.xml, and optimization of page indexing.
- Structural improvements – detailed optimization of commercial categories and tagged filter pages for low-frequency queries.
- Product card optimization – improvement of the internal architecture of product pages and metadata automation.
- Link building – acquisition of authoritative guest posts on thematic platforms and attracting natural crowd links.
- Keyword research – expansion and clustering of the database to 1981 keywords for maximum target audience reach.
Proper distribution of website authority and elimination of internal bugs allowed search engine robots to quickly index the updated sections.
How effective was the comprehensive website promotion in Google?
A focus on in-depth optimization of product filters and building a high-quality backlink profile yielded excellent results by the fifth month of work. The website showed steady growth across all target search segments:
- TOP-1 – increased presence in the first search result from 1% to 3% for high-margin positions.
- TOP-3 – 8% of the entire optimized semantic database entered the top three search results (up from 5%).
- TOP-10 – the online store's visibility on the first search page increased from 16% to 25%.
- Traffic – monthly Serpstat visits increased from 15,440 to 64,410 unique sessions (+317%).
This significant leap in commercial categories secured a substantial increase in online orders for the Konfiskat brand and strengthened its position in the retail market.
Results of konfiskat.ua's rapid optimization and long-term benefits for a major e-commerce business
The Konfiskat online store case study demonstrates that proper scaling of the catalog structure combined with technical cleanup can provide a powerful traffic boost in a short period. Filter optimization allowed us to cover thousands of new target queries, which continue to generate sales.
If your online store needs a consistent customer acquisition channel and professional SEO promotion, our specialists are ready to develop an effective strategy for your project.
