Frequently asked questions

About the Agency

How long has Locomotive Digital been operating and how many projects completed?

Locomotive Digital has been operating since 2020. The agency has delivered over 700 digital projects for Ukrainian and international companies across e-commerce, B2B, fintech, construction, and other industries.

Where is Locomotive Digital's office located?

The office is in Kyiv, Ukraine: 3G Mykhaila Maksymovycha Street, office 483. Most clients are served remotely — geography is not a barrier to collaboration.

What official partnerships does Locomotive Digital hold?

Locomotive Digital is an official Google Partner, Meta Business Partner, ICC Ukraine member, and Young Business Club (YBC) resident. These certifications confirm team expertise and grant access to beta tools and priority support.

Does the agency work with international clients?

Yes. Experience scaling businesses into European, US, and CIS markets: strategy adaptation, content localisation, and ad campaigns targeting foreign audiences.

Are there verified case studies available?

Yes. The Case Studies section at locomotive.ua covers results across all service areas.

SEO cases: Griffonsafes — 3,237% traffic growth; Morpost — +1,606%; Liderpak — +1,151%; Tapok — +817%; Vodaland — +777%; UKRSHINA and AKVO — +736%; Tireshop — +188%.

PPC (Google Ads): citysmile.ua — ROAS 439%, conversion cost ₴212, CPC ₴6.49.

SMM: kugel_werks — per-post reach grew from 34 to 969,660, video views from 740 to 1,528,649; hanzo.sushi — reach from 59 to 68,311, views from 1,150 to 655,532; dreamhouse.town — reach from 4,032 to 54,022, views from 15,669 to 324,000.

TikTok: lor-clinica.com — 2,496 link clicks and +6,526 new subscribers; razborka6062 — +3,250 subscribers.

Can I speak with the agency before signing a contract?

Yes. After submitting a request, the Head of Analytics conducts a free strategy session — no obligations at this stage.

SEO

What does an SEO audit from Locomotive Digital include?

Technical analysis (speed, mobile, Core Web Vitals), site structure and linking, meta tags and headers, content, backlink profile, indexation and robots.txt review. The client receives a detailed report with recommendations for correcting errors.

How soon after starting SEO can results be expected?

First ranking movements: 3 months. Noticeable traffic and lead growth: 6 months. Peak results: 9–12 months of consistent work.

What is SEO+AI and how does it differ from traditional SEO?

SEO+AI optimises the site not just for Google but also for ChatGPT, Gemini, and Perplexity answers — via structured data, E-E-A-T optimisation, and content formatted for AI citation.

What link building approach does the agency use?

White-hat only: guest articles on relevant sites, crowd marketing, partnership content. No spammy links. Custom strategy per project based on competitive analysis.

What SEO reporting does the agency provide?

Locomotive Digital provides monthly reporting in the format most convenient for the client.

The report includes:

- Ranking dynamics across the full semantic core (TOP-3 / TOP-10 / TOP-30 breakdown)

- Organic traffic chart with month-on-month and year-on-year comparison

- Number and quality of new backlinks, overall link profile growth

- Work completed during the reporting month (technical, content, link building)

- Work plan for the next month- Conversions and goals from GA4 (where analytics is configured)

Format: Google Sheets or PDF — at the client's choice. Once a month — an online meeting with the account manager to review the report.

Does the agency specialise in e-commerce SEO?

Yes. Core specialisation: large-scale semantic cores, navigation optimisation, duplicate elimination, structured data for product cards (rich snippets), category and filter page promotion.

PPC

What is the minimum budget for Google Ads?

The minimum budget for launching Google Ads depends on the niche and competition level. For most projects, the recommended starting budget is from $600/month. For e-commerce with a broad product range — from $1,500/month. The more competitive the niche and the higher the cost-per-click, the larger the budget needed to gather statistically significant results and scale effectively.

What is the difference between Meta ads and Google Ads?

Google Ads captures existing demand (search intent). Meta generates demand: targeting by interests, behaviour, and demographics. The most effective strategy combines both channels.

Does the agency run TikTok Ads?

Yes. Best for audiences aged 16–35: fashion, beauty, gadgets, food, entertainment, online education. Lower CPM than Meta and Google makes it attractive for testing and scaling.

How does the agency access client ad accounts?

Ad budgets stay in client accounts. The agency receives partner-level access (admin/analyst) with no ability to withdraw funds. All accounts remain the client's property after the engagement.

SMM

Which businesses need SMM and where to start?

SMM is essential for any business whose audience spends time on social media. This applies to e-commerce, local businesses, service providers, education, B2B companies, and personal brands. At the start, we recommends focusing on 1–2 platforms and prioritising content quality over posting volume. Done right, SMM builds brand trust, increases awareness, and strengthens loyalty among existing customers.

Who creates social media content — the agency or the client?

The agency handles the full cycle: copywriting, post and story design. The client provides source materials (photos, brand book, TOV); the agency produces the publications.

How many publications per month are included in the SMM package?

The standard Locomotive Digital SMM package includes:

- From 60 stories per month

- From 6 posts per month

- From 8 videos per month

The exact volume depends on the chosen package, platform, and promotion goals. All formats are confirmed after the brief and content strategy approval.

Target

Which platforms do you run targeted advertising on?

Locomotive Digital runs targeted advertising on: Facebook, Instagram (Meta Ads), and TikTok Ads. Platform selection depends on the target audience, product, and campaign objectives. For audiences 35+ and B2B — primarily Meta. For younger audiences aged 16–35 and broad reach — TikTok.

What types of campaigns do you set up in targeted advertising?

We set up the full spectrum of campaigns: brand reach and awareness, website traffic, engagement (likes, comments, followers), lead generation (Lead Ads), on-site conversions (purchases, enquiries), retargeting of site visitors, and lookalike audiences. Campaign structure is built according to the client's sales funnel.

How do you measure the effectiveness of targeted advertising?

Key KPIs: CPM (cost per 1,000 impressions), CPC (cost per click), CTR (click-through rate), CPL (cost per lead), CPA (cost per action/purchase), ROAS (return on ad spend). We set up the Meta Pixel and conversion tracking to see the full journey from ad impression to purchase.

Can targeted advertising be launched without a website?

Yes. Meta allows lead generation directly through a form in Facebook/Instagram (Lead Ads) — without redirecting to a website. This is particularly convenient for service businesses, consultation bookings, and enquiry collection. Traffic can also be directed to WhatsApp, Messenger, or a social media page.

Working Process

What does the typical onboarding look like after signing?

Meeting with the project team. Week 1: access collection (GA4, GSC, ad accounts), technical audit, competitor analysis. Month 1: semantic core/strategy and launch of technical and content work. A dedicated account manager is assigned.

Is there a minimum contract duration?

SEO: minimum 6 months recommended (delayed effect). PPC and paid ads: typically from 3 months. Exact terms discussed individually.

Who owns the deliverables after the engagement ends?

All deliverables belong to the client: content, technical improvements, backlink profile, ad accounts, analytics. The agency transfers all access credentials and material archives.

Can the agency manage SEO + PPC + SMM simultaneously?

Yes. The integrated approach synchronises channels: SEO builds organic traffic and authority, PPC delivers fast conversions, SMM builds loyalty and remarketing audiences. All channel data is analysed together.

Technical Questions

Is CMS/hosting access required for SEO work?

For some technical tasks — yes. The agency requests CMS access (WordPress, OpenCart, Magento) for robots.txt, sitemap.xml, and redirect configurations. Access level is agreed in advance and all changes are logged.

What analytics tools does the agency use?

Google Analytics 4, Google Search Console, Ahrefs / Serpstat / Semrush, Screaming Frog, Google Looker Studio, Google Ads / Meta Ads Manager.

What KPIs are used to measure performance?

SEO: organic traffic growth, TOP-10/TOP-3 count, Visibility index. PPC: CTR, CPC, CPL, ROAS. SMM: reach, ER, follower growth, social leads. KPIs are set jointly with the client at project start.

What are Core Web Vitals and why do they matter for SEO?

Google's performance metrics: LCP (load speed), INP (interaction response), CLS (layout stability). A ranking factor: sites with poor scores lose positions to competitors even with quality content.

Pricing & Contract

In what currency are invoices issued?

UAH for Ukrainian clients; USD/EUR for international. Bank transfer or card payment.

Are there discounts for bundled services?

Yes. Bundled orders (e.g., SEO+PPC or SEO+SMM) are discounted compared to individual service prices. Exact discount determined after scoping the project.

Is an official contract signed and are accounting documents provided?

Yes. An official service agreement is mandatory. After payment: invoices and service completion certificates are provided.

Trends & AI

How is AI changing SEO — is organic still worth investing in?

AI transforms but doesn't replace SEO. Competing now means winning in both Google rankings and AI-generated answers (ChatGPT/Gemini). Brands with authoritative, structured content gain an advantage in both.

What is E-E-A-T and why is it critical in 2026?

E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness — Google's content quality framework. Key actions: publish content by real subject-matter experts, build brand mentions in trusted sources, collect verified reviews.

What is the difference between organic and paid traffic?

Organic: free search traffic via SEO — delayed start but stable and scalable long-term. Paid (PPC/social ads): immediate results but requires continuous spend. The optimal strategy combines both channels.

Do you want to increase sales?

Submit a request and our head of analytics will contact you and show you how we will achieve results for your business

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