Hanzo Case Study: Launching SMM from scratch for hanzo.sushi and generating 655,000 views in the HoReCa sector
For the food and delivery business, the key to sales is a quick impulse and visual appeal. People place orders when they see a mouth-watering shot or a dynamic video in their feed. Systematic SMM promotion allowed Hanzo delivery to build a recognizable brand identity from scratch, attract a local audience, and establish a stable flow of online orders in just 3 months.
The Locomotive Digital marketing team built the strategy around trending formats and a focus on food quality.
As part of the project, we completed the following scope of work:
- Food photography and video production: we conducted regular shoots, creating appetizing content with a focus on ingredients and the cooking process.
- Viral TikTok and Reels: we developed short, trending videos that quickly hit recommendations and attracted viewers without ad spend.
- Interactive Stories – we built daily communication through polls, feedback, special offers, and secret promo codes.
- Direct marketing – we accelerated the processing of incoming requests, helping users quickly place delivery orders directly in the chat.
High-quality visualization and working with social media algorithms turned empty pages into an active marketplace.
Hanzo’s digitized metrics: why you should order SMM promotion and how to reach over 68,000 per post
The rapid growth in media metrics was the result of a clear content strategy and regular posting:
- Post reach – the average reach per post grew from 59 to 68,311 users (the total figure reached 88,000).
- Video views – Reels and TikTok reach grew from 1,150 to 655,532 views.
- Page visits – the number of profile visits increased from 240 to 3,142 per month (over 9,000 for the entire period).
- Direct sales – the pages became a full-fledged source for placing kitchen orders.
As a result, the delivery service quickly gained a fully optimized sales channel that works to constantly attract new orders.
Systematic SMM for the restaurant business from Locomotive Digital: the hanzo.sushi experience
The Hanzo brand story shows that even a new project in the highly competitive HoReCa niche can quickly achieve high performance with the help of trending Reels and well-thought-out food content.
Do you want your social media to generate real sales, not just likes? Locomotive Digital specialists will develop an individual strategy for your establishment. Competent Instagram promotion will help you stand out from the competition and ensure a steady influx of customers.
