CitySmile Case Study: How an SMM Relaunch and Reels Content for citysmile.ua Increased Profile Traffic by 24x
In the fields of dentistry and aesthetic medicine, patient trust is the deciding factor when choosing a clinic. A clinic's social media profile must be more than just visually appealing; it must inspire confidence in the doctors' expertise. A well-planned promotion strategy on Instagram and TikTok allowed CitySmile to completely overhaul its media presence, attract a new target audience, and boost user engagement over 24 months of work.
The Locomotive Digital team developed a comprehensive content strategy that completely transformed the brand's visual and expert presentation.
During the project, our specialists completed the following tasks:
- Production and filming: We organized regular professional photo and video shoots at the clinic to create a unique visual style.
- Expert Reels and TikTok content: We developed a dynamic content plan focused on showcasing before-and-after results, analyzing clinical cases, and providing expert answers from the doctors.
- Interactive Stories – we implemented daily games and polls to build a dialogue with the audience.
- Community management – we streamlined quick consultations via DM, helping potential patients choose the right procedures.
High-quality viral content and a focus on expertise have taken organic reach to a whole new level.
The clinic's results in numbers: how the cost of SMM promotion pays off with a growth in views to 1.17 million
Systematic work on videos and consistent posting led to a sharp jump in key social media metrics:
- Profile visits – the number of page visits grew from 547 to 13,536 (a 24x increase), reflecting high interest in the clinic's services.
- Video views – the total number of video content views increased from 55,051 to 1,173,000.
- Post reach – organic reach per post grew from 29,122 to 50,000 users, with total reach hitting 56k.
- Audience growth – the number of followers increased from 3,930 to 5,418 targeted users.
As a result, the clinic now receives a steady stream of patient inquiries generated by high-quality content.
Increasing patient engagement by Locomotive Digital: results of the citysmile.ua project
The CitySmile case clearly demonstrates that regular, engaging content, showcasing doctors' expertise, and using trending video formats can turn social media into one of the main channels for attracting patients without high spending on paid search.
Planning to refresh your clinic's visual style or build a strong brand on social media? The Locomotive Digital team is ready to develop a custom media strategy tailored to your goals. If you need predictable patient acquisition, we recommend you order SMM promotion from our team of experts.
