DreamHouse Case Study: How video reviews and SMM for dreamhouse.town helped sell 5 townhouses in Boryspil
Selling real estate through social media requires a specialized approach: it is not enough for buyers to see a beautiful render; they need to feel the atmosphere of their future home and evaluate the layout, construction quality, and infrastructure. A well-planned SMM strategy for Instagram and TikTok allowed the developer DreamHouse to attract target buyers and close the first townhouse sales within the first few months of the campaign.
The Locomotive Digital team built a content strategy focused on maximum visual clarity and expert presentation of the property.
Over 13 months of working on the project, our experts completed the following set of tasks:
- Room tours and video reviews – we organized ongoing production of detailed reviews covering the townhouses, layouts, construction stages, and the surrounding area.
- Short-form content (Reels / TikTok) – we adapted content to fit recommendation algorithms to attract an audience looking for housing near Kyiv.
- Viewing appointment funnel: we created a series of warming-up Stories with motivating calls to action to book a personal visit.
- Fast lead processing: we ensured prompt communication via direct messages for initial consultations and the transfer of qualified leads to the sales department.
Visual presentation of the property helped build a high level of audience trust even before they visited the construction site.
Developer results in numbers: what determines the cost of SMM promotion and what results it delivers
A focus on high-quality video content and systematic communication made it possible to generate a predictable flow of potential buyers:
- Property sales: attracting targeted clients led to the direct sale of 5 townhouses thanks to our work on social media.
- Profile visits: the number of page visits grew from 704 to 4,025 (a 7x increase in the first month).
- Video views: the total number of video views increased from 15,669 to 324,000.
- Post reach: the average reach per post increased from 4,032 to 54,022 users.
As a result, the developer's social media channels turned into a full-fledged sales tool that works without complex third-party funnels.
Real estate sales via social media by Locomotive Digital: the dreamhouse.town case study
The DreamHouse experience proves that in the real estate niche, purchasing decisions are often driven by engaging video content and prompt dialogue with clients directly on social media.
Do you want to turn your construction project or agency profile into a stable source of qualified leads? The Locomotive Digital team will develop an effective content strategy tailored to your business goals. If you are planning to build a strong brand and attract buyers, we recommend that you order SMM promotion from our experts.
