Tapok Case Study: How to Increase Organic Traffic for an Online Shoe Store by 528% in 23 Months
The online shoe retail market is oversaturated with large chain retailers and international marketplaces. At the start of our collaboration, the tapok.com.ua online store faced significant stagnation: rankings weren't improving, and critical technical errors were blocking indexing. The project's main objective was to push target commercial queries into the TOP-3 and TOP-10, and to lay the groundwork for long-term sales scaling. Comprehensive SEO promotion for the website helped completely restructure its SEO strategy and breathe new life into a stagnant resource.
To promptly rectify the situation, experts developed a plan that combined a thorough technical overhaul with a significant expansion of the catalog structure.
Over 23 months of promotion, the team systematically implemented a set of tasks:
- Keyword Research – Collection, cleaning, and clustering of a huge database of 23,868 keywords for various types and brands of footwear.
- Site Structure Enhancement – Creation and launch of new landing pages focused on medium and low-frequency demand.
- Technical Audit – Elimination of internal duplicates, pagination errors, and software bugs that hindered correct ranking.
- Content Optimization – Manual refinement of meta tags and populating sections with unique, customer-beneficial texts.
- Link Building Strategy – Systematic build-up of high-quality external backlinks to boost domain authority.
Implementation of smart internal linking blocks allowed for proper distribution of link equity between related product categories.
What effectiveness did the comprehensive website promotion service demonstrate
The implementation of the extensive work plan yielded excellent long-term results. The project made a significant leap across all segments of target search results:
- TOP-1 – The website climbed from absolute zero to the first position for several key queries.
- TOP-3 – Approximately 7% of the entire promoted semantic core firmly secured a spot in Google's top three.
- TOP-10 – The online resource's presence on the first search page increased from 0% to an impressive 36%.
- Traffic – Monthly organic traffic, according to Serpstat, soared from 8,620 to 54,110 unique sessions (+528%).
By bringing priority categories into the visible search zone, the company significantly increased sales and gained a steady stream of leads.
Results of tapok.com.ua optimization and the value of a large-scale catalog for e-commerce
This shoe online store case study proves that even with a complete lack of initial visibility, it's possible to successfully compete in the TOP-10. Timely correction of technical bugs in synergy with manual page optimization allows small e-commerce projects to attract target customers and outperform niche leaders.
Noticed that large marketplaces are pushing your online store out of search results and category traffic has stopped growing? Entrust your project to experts and order comprehensive SEO services – our team will eliminate hidden technical issues, expand the landing page structure to meet actual demand, and help multiply the number of online orders.
