Liderpak Case Study: How to Increase Search Traffic by 603% in 20 Months for a Packaging Materials Store
The B2B supply and wholesale-retail market for packaging materials is characterized by fierce competition for positions, as large customers search for suppliers online. At the start of our collaboration, the liderpak.ua website yielded virtually no commercial results and had extremely poor visibility. The main obstacles to business development were numerous internal technical bugs and a critical shortage of high-quality external links. Our team's task was to quickly revive the resource, attract target buyers, and bring high-margin categories to the top of search results. Competent search engine optimization of the website allowed us to completely restructure the platform's operations and initiate the scaling process.
To overcome stagnation, experts developed a comprehensive strategy combining a thorough technical cleanup with aggressive yet safe link building.
Over 20 months of promotion, the team systematically implemented a range of tasks:
- Technical audit – identifying and completely eliminating hidden code errors that hindered correct indexing.
- Semantic core – collecting, filtering, and clustering a database of 3162 keywords for wholesale and retail queries.
- Link building – developing a new external promotion strategy and systematically increasing high-quality backlinks.
- Internal optimization – adjusting landing page structure and manually configuring metadata for the entire product range.
- Content upgrade – populating commercial sections with useful and unique texts to improve ranking.
Eliminating technical bugs combined with increased domain authority paved the way for hundreds of new product cards and categories to be indexed.
What effectiveness did comprehensive website promotion in Google demonstrate?
Focusing on addressing the lack of backlinks and correcting internal errors created a powerful synergistic effect. The website made a sharp leap, securing leading positions for the most competitive queries in the packaging niche:
- TOP-1 – an absolute breakthrough from zero (0%) to 16% of keywords in the first position of search results.
- TOP-3 – almost half of the entire semantic database (45%) secured a spot in the top three (it was only 2% at the start).
- TOP-10 – the online store's visibility on the first page of search results soared from 17% to an impressive 74%.
- Traffic – monthly visits according to Serpstat increased from 4170 to 29,300 unique sessions (+603%).
This total dominance in search results ensured a constant influx of wholesale orders for the company and significantly strengthened the brand's market position.
Results of liderpak.ua optimization and the importance of working with the backlink profile
The Liderpak company case clearly demonstrates that even a problematic website can be brought to a leading position if weaknesses are correctly identified and domain authority is built up in a timely manner. Eliminating technical errors and high-quality link building laid a solid foundation for the long-term development of the resource.
Want to know what optimization gaps or backlink issues are preventing your business from ranking at the top of search results? Submit a request for professional SEO promotion – our experts will conduct an in-depth analysis of your catalog and prepare a personalized plan for scaling online sales.
