If you google “how much does Instagram advertising cost”, then it's time to convert likes into sales and plan your budget without guesswork. The good news is that Instagram ads are priced flexible—you pay for impressions, clicks, or results, and Meta's auction selects the lowest possible bid for your audience and creativity. The bad thing: there is no single “fixed” price — it is driven by niche, competition, campaign goal, season and ad quality. In this article, we will collect real benchmarks for Ukraine in 2025, sort out CPC/CPM, show minimum and test budgets, analyze costs from bloggers and UGC, as well as prices for agency services. Let's add fresh benchmarks and local examples: from “how much to deposit per day” to “what will be the lead price and what to do to make it fall”. The final is an optimization checklist and brief conclusions so that you can start the test tomorrow and understand what exactly you are paying for and what results to expect. This material will also help you understand how much Instagram ads cost for different purposes and audiences.
Instagram is part of Meta Ads. Each ad participates in an auction: the system evaluates the bid, the quality/relevance forecast and the expected effect for the user. You pay according to the chosen model: CPM (per 1000 impressions), CPC (per click), or for the result (lead/conversion). The better the creativity and reach the audience, the lower the total cost of advertising on Instagram.
According to Meta, if you're using a strategy with a target cost per result, it makes sense to set your daily budget ≈5× your target CPA. This helps to get out of “noisy” training statistics and get stable impressions. In addition, official META recomendations/Price page they explain: a reasonable start is from ~$5/day with a duration of at least six days so that the algorithm has time to learn. To understand how much an Instagram target costs in your niche, start with test daily budgets and give the algorithm time to learn.
Local service pages confirm that agencies and freelancers start from $3-$20/day per ad/campaign as a working corridor for tests (lower is the risk of thin sampling). A “too small” budget slows down training and makes conclusions random. The right goal plus an adequate daily quota is the main lever for the future cost per click/lead; at the same time, Instagram ad prices vary significantly across cities, niches and seasonality.
Pau aggregated data in the mid-2025 performance market, the average CPM on Instagram is around $8.1—$8.2, and the cost per click (CPLC) is about $0.68-0.69 (strong fluctuations by niches/countries). This is not the “norm for everyone” but a starting point.
Pau NapoleonCat, Ukraine has 12.6—12.8 million Instagram users (summer 2024 — January 2024), where the largest segment is 25-34. This explains why Instagram remains a working channel in almost any funnel — the audience is large and solvent. Agency local pages add that low CPM forks are possible with small budgets (for example: IPM Group specifies $0.5—$2 per 1,000 impressions on minimum daily budgets; Aweb claims impressions of $1.5 per 1,000 as a benchmark). This is not a guarantee, but an illustration of possible conditions in tight targets and cheap placements.
If your creatives are strong, your target is configured, and your niche is not overheated, a real CPM below the global benchmark is achievable. But in highly competitive verticals (finance/tech), CPC/CPM is often above average, as evidenced by industry tables.
Ukrainian sources have threshold recommendations: from $1/day for groups with click targets/reach, from $2.5/day for landing pages/videos/lead form views, and $20/day for rare events (for example, app installations). This is convenient as an “entry threshold”, but for adequate statistics, it makes sense to invest more.
Do you want a lead for 200 USD? Set the daily budget to ≈ 1000 UAH at the training stage (then adjust it after the fact). This approach often reduces the “swing” in the cost of the result and helps predict how much an Instagram target costs at the start of training.
Let's say a coffee shop in Lviv promotes a lunch set through a feed and Stories. Let's take the benchmarks: CPM ≈ $6-$8, CTR ≈ 1%, click-to-lead conversion 5— 8% (for simple book/coupon forms). Then the cost per click would be around $0.60-$0.80, and the lead cost would be $7.5-$12 with 5%— 8% CR. Our goal is “Lida”: a daily budget of $40—$60 for a test of 7-10 days, 3-4 creatives, and an AB placement test (vs Stories). If leads are more expensive than $12-15, link offer/visual, add look-alike/retargeting and excluding audiences. (Global CPM/CPLC — by benchmarks 2025; CTR-range focuses on public reviews on Instagram Feed/Stories.)
According to Ukrainian materials, price forks are very different: Web-Promo provides targets ranging from hundreds to tens of thousands of hryvnias depending on the niche (business, beauty, lifestyle, etc.), and Wezom calls $50 → “several thousand” per story/post from popular influencers. The result depends on coverage, ER, subject matter, exclusivity, format (story/post packages+saving highlights). Answering the practical question “how much does it cost to promote on Instagram through bloggers”, it is more correct to calculate the cost of a contact and the final CPA, rather than just the price of a post.
The “User-Generated Content to order” format is cheaper than large-scale integrations for stars: $15—$200 per piece of content in Ukraine is a typical corridor for working with micro-creators, especially if you take a package of 3-5 videos and hourly editing and subtitling. This kind of content fits well into Reels/Ads and remarketing.
For e-commerce, a bunch of 5-10 microinfluencers often wins instead of one large one: the frequency is more stable and the cost per profile click is cheaper. Asking for coverage screenshots/ER, a post-republish/save agreement, UTM tags, and the right to white-listing (turn an influencer's post into an official ad in an ad account) — this is what drives down cost per click the most and increases ROI. And this is a direct way to understand how much it costs to promote on Instagram in your particular segment.
Sources provide guidelines: Stories ranges from $0.2—$2 CPM or $0.01—$0.5 CPC (emphasis: these are forks that depend on the niche and the quality of creatives). Service pages also have lower CPMs for micro-budgets or narrow targets; there is also a base impression rate of $1.5 per 1000 (as a reference). Don't take it as a guarantee — these are ranges from agency practice; it is recommended to check specific Instagram ad prices by placement using your data, as Instagram ad prices are sensitive to creativity, audience, and frequency of impressions.
A short video should be “hooked” from the first second: Reels usually has higher engagement, but the cost per click depends on the length of the video, the subtitles, the first scene, and the audience's vertical habit. Global surveys show that the average Instagram CPC is about $0.20-$2.00, and CPMs are often $6-$9 in a lot of accounts (with big reservations by nich/country).
Lead forms often provide a cheap lead in the upper funnel, but the conversion to payment can drop without a call. Carousels help you quickly test offers and USPs — recommend 3-5 cards and different landing pages for segments.
Start with a goal (reach, traffic, leads or sales), set a reasonable “minimum wage” — from $5 per day and ~5× target CPA for the training period, test creatives in series and keep placements separate. Look at the metrics that affect money: CPM → CTR → CPC → CR → CPA/ROAS. If you see an increase in CPM, update your visual and specify your target; if the CTR “drops”, change the first 2 seconds of creativity and the title; if the lead is expensive, simplify the form, strengthen the offer, or add UGC. To warm up and trust, try to combine Ads+bloggers+UGC: micro-influencers and user-generated content often provide cheaper clicks and higher subscription/lead conversions. When budgets grow and catalogs/automations appear, delegate the setup: auction experience and quick optimization usually pay off the commission. And the final test will show you how much it costs to promote on Instagram for you.
Are you ready to run the test and test your hypotheses? Save your checklist, choose a budget for 7-10 days and plan 3-5 creatives for your feed/Stories/Reels today to see how much it costs to promote on Instagram for your creatives and offers.
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