Let's first look at what a business card site is and why you need it. A business card site is a one-page landing page that serves as one of the most important stages in the lead generation funnel. That is, this is a mini-site with the most necessary information for a potential client that will help him make a decision to “buy” a product or service.
Firstly, it is super fast and cheap to implement. It takes up to a week to make a one-page landing page, even with design and content. Well, you don't need to be a strong developer for this, so the average cost of implementation is $500. Secondly, the business card site looks very presentable and tempting. All the necessary information about the company, services, guarantees, cases, reviews, etc. is presented to users in a very structured manner, and beautiful visuals do not leave potential customers indifferent. So, it seems like the choice is obvious that you need to make a business card website and you will be happy. But it's not that simple. The first thing you need to think about at the very beginning is what are you going to sell or show with your site? What is its purpose? If it should be a site for selling several or many products, it is not immediately suitable. Online stores need a full-fledged website with a good structure, product cards, and multitasking functionality. In this case, it's better to go to a good web studio and spare no time and money to create a cool store. If it is a service/service, this format is more suitable for you. The second is how you will promote the site. It's no secret that if you just create a website, fill it with goods/services, sit near the phone and wait, you can wait for Game of Thrones season 9, but not for the money from the site. Of course, we need advertising and promotion. You need to somehow tell all your potential customers that you are here and are ready to make them happy. A business card site is ideal for social media advertising (targeting) and contextual advertising on Google:
To do this, you need to find an appropriate specialist, preferably on recommendations, and listen and do whatever he says. If you are interested in organic website promotion on Google, if you want to be on the first page in the search results for the most optimal and frequent queries, or even better, in the TOP 3, then congratulations! You will now learn how to promote a business card site on Google.
I'll show you step-by-step instructions for high-quality website promotion. Let's be a little bit clear about SEO.
SEO promotion is “combing” a site, in accordance with Google requirements, to get high positions for targeted queries in search results, which will lead to a lot of organic traffic to the site's pages. To be liked by a search engine, you need to think like a search engine! So, googlebot sees our site from a slightly different angle, or rather, looks only at the code and what is written in it. After crawling a page, googlebot tries to recognize it, read it, and figure out what the page is all about. He can do this using the following data: Metadata (Title, Description, H1 (although, technically, H1 does not apply to metadata)) .Page content. Internal linking anchors (link text that is located between tags and. Anchor links make it clear to the search engine which search queries the page it points to will be relevant) .Filling in the ALT and Title attributes for images. Accordingly, now knowing the ranking zones, we can safely fill them on our business card site based on our key queries (preferably use high-frequency (HF) queries). But wait to be happy and run to fill up. As a reminder, we think like a search engine. So what does she see? He sees that there is a great full page, with all the data filled in, everything is fine, but it's already the same. This means that we can only use HF and midrange on ONE page. This is a negligible number of keyword entries to try to compete organically. In order to be able to promote a website in the same way, it is logical that you need to: Add pages to the site.Fill them with keys in the same way. For clarity, we will use a case study that was successful precisely thanks to this strategy - the SpaceVR Virtual Reality Club.
STEP 1.
First, we look at your biggest organic competitors. Google the name of your services/products and go through the entire first, or preferably the second page of search results. We draw attention to the structure, to the subcategories, to how the site's “tree” is developed. We find new ideas for ourselves and celebrate. Second, it is necessary to collect all the niche clues to design a large new structure. GoogleAds will serve as a convenient tool, where you can write a couple of extensive keywords on the topic and get a lot of relevant queries. There may be 100, but it's better to have thousands of them. We unload and cluster. Clustering is the first stage when we can already see our structure, which is slightly raw but potential. The tools here will be services such as Simple SEO Tools, Arsenkin.ru or Coolakov.ru. Having already uploaded clusters of our requests, let's compare them with the competitors' structure and let's design the site's “tree”. Don't forget also about filter blocks, which can also be useful in expanding the structure.
STEP 2.
What are these keys that need to be “planted”, where to get them, how to take them away? Collecting keys is also called collecting the Semantic Core. This is the basis for promotion. By making a couple of “minor” mistakes at this stage, you can solemnly screw up all the work on optimizing the site. The semantic core, or Keys, is a list of queries that users in your region write in the search engine's address bar, hoping to get to your site pages. I will not tell you what rules exist for collecting XAs; there is a lot of information on the Internet. The only thing I'll say is: use GoogleAds; collect keys one by one for each page; take requests 10+/month; eliminate requests with errors. We have collected almost 2,000 keys for the new structure. But each topic is very unique, and there are no clear guidelines for quantity.
STEP 3
We are implementing our designed structure. Sometimes it's easy to do this - on your own through a CMS, sometimes you have to ask developers. Either way, new pages must appear on our site. Also, don't forget to add the URLs of new pages to sitemap.xml to speed up indexing.
STEP 4.
The structure is ready and has already been implemented on the site. The semantics have been collected, and we know what HF and MF keys we have. You need to fill the site. Remember the ranking zones mentioned above. Metadata - write in the site admin panel for each page using HF keys. Write H1, TITLE, Description, and you can completely forget about Keywords (they haven't been looked at for a long time). There are many recommendations for filling metadata in networks, it's better to use official representatives. We also fill the site pages with goods/services and, very important! - an explanatory text. “Sensible” means that the text on the page should be 1000% unique, contain at least 3,000 characters without spaces, and include HF, MF and LF keys that are the maximum number of semantics (within reasonable limits, without overspam. You can always check the text on text.ru), have a structure: 3-4 paragraphs, 1-2 lists inside, a sign. We write with professional copywriters and post it on our pages. STEP 5. It is necessary to speed up the process of indexing new pages. This can be done by getting links to new pages. This includes both internal and external linking. Place 1-2 linking blocks (for example, TOP searches, TOP products) on pages and use external platforms (forums, news, thematic blogs) to get backlinks to pages. Note that all new pages in the robots.txt file and the robots () meta tag must be allowed for indexing, meaning they have Allow and index values, respectively.
STEP 6. (final)
We have everything ready, we need to check if there are any technical errors on the site and what can be improved. This is where saitreport.ru, Screaming Frog SEO Spider and other “parsers” will come in handy. They will crawl the site and give you a list of broken links, duplicate pages, and various HTTP page response codes that you will need to fix by giving technical specifications to developers. It is necessary to make sure that our site has a mobile adaptation and that it works correctly. We will also check the loading speed of different types of pages (home page, catalog, product card) on the PageSpeedInsights service, and, if necessary, use recommendations for improving performance. To enjoy the result, connect SearchConsole for webmasters and GoogleAnalytics for analytics. All these basic works take 3-4 months if this topic is new to you, and approximately 2 months if you already know what the semantic core is. Further work with accelerators, technical optimization and link profile development is also mandatory, but that's a completely different story.
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