Anyone can write a text, but only a specialist can do it correctly. SEO optimized text is not just a narrative, it is a set of tools and rules that will be discussed now. Only armed with knowledge can you properly optimize content and raise your site in search results. So let's go one by one.
It is worth remembering that the main function of content is to solve the user's problem. Text content should primarily match the search query and carry a conscious flow of concentrated information that is concise and clear enough to be both interesting and useful. The behavioral factor depends on this: the longer a user stays on the site, the better the site is perceived by the search engine, and the more useful the information on the site, the less likely the user is to prefer your competitor. In today's world of abundant information, it is difficult to keep the reader's attention for a long time, so you should reduce content, leaving only what is necessary. But in order for users to actually see this content, you need to ensure that they go to your site. This is why key queries are used when writing texts, because the search engine focuses specifically on whether the page meets the user's key query. Much has been said about the uniqueness of the content. However, this question still comes up when discussing content optimization. The answer is always the same: text content must be unique. Otherwise, it will reduce the level of trust in the site in the eyes of the search engine and have a negative impact on all promotion. There are many free and affordable services to check the uniqueness of the text, use one of them if you have doubts about the quality of your site's content.
Keywords are special words that are selected specifically for search queries and are the most important tool in forming seo text. The correct use of keywords gives a powerful impetus to promotion, but neglecting the basic rules can adversely affect the quality of the text, and then a powerful useful tool will turn against you. For example, one of the main mistakes is spamming, which is the abundance of keywords in the text. There are rules for using keywords that are not neglected. For example, a maximum of two keywords should be used for 500 characters. Thus, it is better to use a live syllable, because in this case it will be much easier to distribute requests. The optimal level of spam should meet the limits of 30-50%. You can check for spam using services that check uniqueness.
Often, when writing or posting content, editors, based on the principle of reading diagonally, highlight phrases, phrases, or even entire sentences that are not a priority for promotion. This selection usually uses text highlighting with styles such as bold or italic. From a logical point of view, this decision is correct and justified, but not from the point of view of optimizing the site's text content. After all, when highlighting text in bold or italics in a text editor, at the code level, this fragment consists of special tags, for example, in the case of bold, framing the text in italics. The search engine, in turn, considers the text contained in these tags to be “more important” in terms of all content on the page. Thus, it is necessary to understand that only keywords should be highlighted in the text. If you are not sure, it is better not to highlight at all. However, if highlighting is necessary to style content, use CSS with appropriate styles. As for headlines, highlighting them in bold is also a bad option. To arrange the page hierarchy, tags are used depending on the importance of the title: H1, H2, H3, and so on. It's worth remembering that it's important to use only one H1 tag per page. For H2 headings, 2-4 usage per page is optimal. With lower level headings (H3-H6) — can be used as needed, but don't overdo it.
How well the content is written depends not only on the authority of your resource, but also on the search engine's ranking. The text should not contain misspelled words. Do not forget about the syntactic component. Ignoring spelling rules will only have a negative impact on the quality of your content. It is best to use a living language, with an arrangement of intonations and the right hierarchy. A little bit about perception. There are well-established rules for typographic layout:
Do not align the text to the right;
Align text to the central switch only if 2-3 lines are used;
Do not stretch the text across its entire width.
To properly place accents, you should: Use numbered and unnumbered lists;
Add indents between paragraphs;
Reduce the length of the sentence;
Leave only the main thing and cut off the superfluous.
The best comprehension test of a text is to let another person read it, then it will immediately become clear how effective it is. If the site's content is written informatively and correctly, this will also affect SEO promotion, because search robots are aimed at imitating a person as much as possible. Therefore, over time, it becomes more and more difficult to synthetically influence search engine optimization. Only a lively syllable and informative content will benefit the site and will remain in trends among promotion tools for a long time to come.
Author: Anastasia Shitko
SEO Project Manager
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