The semantic core is a set of words and words, which are the most accurate way to convey the essence of the site and pages. These words help search robots to highlight the topics of service, zrozumiti, what kind of notes in response. You can also say that the core of the site is its basis. A good semantic core is the foundation of internal seo-optimization, and itself:
- Metadata generation formulas for the unicalization of stories from the middle and with low potential for driving traffic.
- Hand-written optimization of metadata for books with high potential to improve traffic.
- Organizing content generation formulas.
- Written texts optimized by SEO.
He is also vicorist at the stage of zovnishny seo-optimization of anchor relevance. For these notes, we will answer the position of the resource in a variety of search systems. The axis looks at the ready core, embedded in the Topvisor service, which helps to clusterize (build on a logichny group) and protect their positions in the form of a search system.
Classification of key words
All key notes can be divided into a number of views for such parameters.
1) By type:AND
- information - satisfied with information requirements will be filled. So write down more often to read blog pages and articles.
- Vital (branded) — name the brand or resource that you want.
- Transactions (commercial) — so sign up for a user's account (buy, order, purchase).
- Insignificant - you can drink it easily to the first type. For example, “vikno plastic”, we can't nobility, what kind of people are on the lookout, introducing this drink: I'll buy or get information.
2) For frequency:
- High frequency (HF);
- Medium frequency (MF);
- Low frequency (LF);
- Micro Low Frequency (MN H)
Frequency shows us what users are most likely to record. To form semantics, we take all notes, crim microfrequency (less than 10 drinks per month).
At once, there are no programs and services, as additional help to help XIA. Let's get acquainted with their actions: Google Ads is Google's service for setting up a wide range of advertising campaigns, including searches, media and video campaigns. And, as we said, for advertisements, the same key notes are required. The service has a “key slash planner” tool, which also comes to us. Yandex Wordstat is a free service, a tool for collecting semantics. Vin shows the frequency and number of drinks in the Yandex search system. Key Collector is an irreplaceable tool for Internet marketers, solutions for working with the semantic core of the site. SerpStat is a service of analysis with no tools, one of which is an analysis of competitive semantics. You can choose the service for your needs or use the number of people.
The process of storing the semantic core
The report shows that the most effective method of selecting semantics is to document the structure of the site, what is being optimized. In this way, you can determine the volume of the resource, the level of deposit, and most importantly, we will have all the pages of the site before cleaning. The skin page satisfies its information needs and our task is to support it as the “key”. We do not collect the core for the entire site at once, but postorinkovo. This makes it possible to hunt for the maximum number of drinks without losing a night.
What do you need to remember, follow the “keys” to the page?
- A word can be called synonymous or another, jargon. With more variants of words, we enter into the service row to extract the kernel, we can hunt more.
- A word can mean a mother.
It is necessary to fight again, as in summary — to translate everything. And here it is better to use the “key” with the specified ones (for example, “medical spirograph”). Getting a drink is also the result of intensive work, less than a cob. Therefore, the greatest labor process is vidbir.
The rules for the admission of water
1) It is necessary to take more than a drink on pages, as they characterize. Tobto, if we have child bicycles on our page, we don't need to start the bike, because he does not know the number of accuracy.
2) The kernel has more transactions and more active notes. Information notes are more common for blog pages.
3) If on the page there are different product categories and for all the assortment, then semantics are not taken per page.
4) If there is a page of different product categories, but only one thing passes, then optimization is based on the notes of an important category.
5) Do not drink what the words are: not expensive, cheap, photos and nepotable updates.
6) If there are pages with content that you are doubling, you choose the one that has the highest potential to generate traffic. The semantic core is ready to be used with a lock, to know what kind of mercy and respect. Luckily, the client is a specialist on his own topic and can be used to color the zebra core.
1) With the first and the greatest mercy, get into the madness of dovir services. There are no programs yet, as they unconditionally select keys and analysis pages. For that, manual analysis and feedback are the ones you can't live without.
2) The topic of the page is incorrectly understood. At this time, the kernel will be improperly assembled. As for the “key of the page”, try to find out the information and check with the customer. Pardons on the collection of semantics will be widespread throughout the coming years of optimization.
3) Do not drink a drink that does not give rise to activity. You can't let the brothers say “buy food with delivery in Ukraine”, because delivery is not expected on your website. Or “pet shop Moscow”, if you only work in Ukraine. The semantic core is the basis of SEO work, but there are no keys to it, because the content of the site is marnim. To add unique content to the site - this is 70% of the service, 30% is up to us, Locomotive media group.
Author: Margarita Shaposhnik
SEO Project Manager
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