Decor-i-podarki Case Study: How to Increase a Gift Online Store's Revenue by 345% and Reduce Conversion Cost in 6 Months
The market for gifts and home decor items is characterized by distinct seasonality and highly emotional purchases. To successfully compete in e-commerce retail, merely showcasing products isn't enough – it's crucial to be present at every stage of the buyer's journey, from seeking inspiration to the point of purchase. When the project began, the decor-i-podarki.com.ua online store was already utilizing paid traffic, but the outdated account structure hindered effective scaling. The key cost per click remained excessively high, negatively affecting overall profitability. The client's primary goal was to boost profitability without increasing the advertising budget. Smart contextual advertising, with website promotion based on intelligent algorithms, helped achieve this objective quickly.
To achieve maximum financial results, the team completely restructured the advertising strategy, focusing on automation and detailed product segmentation.
Over 6 months of project management, the specialists systematically implemented a set of tasks:
- Launching next-generation campaigns – implementation and fine-tuning of smart Performance Max campaigns, covering all Google ad networks.
- Product feed optimization – detailed refinement of the dynamic data feed in Merchant Center for the most accurate display of prices, product names, and categories.
- Audience segmentation – categorizing users by interests and behavioral factors for precise targeting of the most relevant product range.
- Creating sales-driven creatives – developing unique banners and text ads tailored to various holidays and interior design trends.
- Conversion management – transitioning the account to advanced optimization strategies with a strong focus on return on ad spend (ROAS).
Process automation combined with a high-quality visual presentation of the product range significantly expanded the reach of the target audience.
What effectiveness did comprehensive Google search advertising demonstrate?
The implementation of progressive automation tools and regular feed quality control led to a significant improvement in all of the online store's business metrics:
- Revenue – the company's total net profit from paid traffic showed a rapid surge, increasing by 345%.
- Cost per conversion (CPL) – thanks to smart algorithm optimization, the cost of acquiring one purchase was reduced from ₴257.6 to ₴161.
- Cost per click (CPC) – the average price for a user's visit to the website nearly halved, from ₴7.21 to ₴4.14.
The right choice of advertising tools allowed the online store to significantly increase profitability and secure a steady stream of orders, even during off-peak seasons.
Results of decor-i-podarki.com.ua campaigns and the value of Performance Max for the retail sector
The Decor-i-podarki project case study clearly demonstrates that using modern smart campaigns in conjunction with a clean product feed is the best solution for e-commerce projects. Reducing the cost per click and conversion allows online stores to increase business profitability and successfully scale sales.
Does your online store sell stylish decor items or other consumer goods, but your advertising budget is being spent on expensive clicks with no return? Our team will optimize your product feed, configure smart Performance Max algorithms, and build a transparent sales system, with the help of professional Google search advertising. Order an audit from Locomotive Digital experts to launch advertising that will bring maximum profit to your brand.
