Booster Case Study: How to Launch Home Appliance Sales from Scratch in 12 Months and Achieve a ROAS of 605.42%
The home appliance market is highly competitive. When entering this market with a new website, it's crucial to develop a precise product strategy to promote high-margin items. This was the challenge faced by the Booster brand: initially, the online store had no advertising history, and all metrics were at zero. The main task the client presented to the team was to build stable online sales through the booster.net.ua website and achieve profitability. Well-executed Google contextual advertising helped solve this problem, ensuring a commercially successful launch for the project.
The specialists focused on end-to-end analytics and campaign management based on the performance of specific product items (SKUs).
Over 12 months, the team implemented a comprehensive set of tasks:
- Analytics setup – implementation of Google Analytics 4 and Google Tag Manager from scratch to track e-commerce funnel stages.
- Feed optimization – clustering of home appliances based on margin level and demand.
- Shopping campaigns – launch of standard Google Shopping ads and Performance Max campaigns.
- Search advertising – creation of ads for high-intent commercial queries to attract motivated customers.
- SKU optimization – reallocation of budgets towards high-converting products and pausing unprofitable items.
Strict adherence to the chosen product strategy helped quickly reorient accounts to attract exclusively solvent audiences.
What returns did the comprehensive PPC advertising management bring to the business?
Systematic performance monitoring of each product offering ensured excellent dynamics for Booster home appliances:
- Return on Ad Spend (ROAS) – this metric rose from zero to 605.42%.
- Cost per Acquisition (CPA) – the average cost to acquire one sale from the outset was 680 UAH.
- Cost per Click (CPC) – the cost of a website visit was maintained at 7 ₴ thanks to precise traffic filtering.
These synergistic metrics allowed the young e-commerce project to quickly establish itself in its niche and recoup initial marketing investments.
Outcomes of booster.net.ua promotion and the value of SKU optimization for home appliances
The Booster project case study proves that launching an online appliance store from scratch requires flexible budget management at the individual product level. Focusing on a high-margin assortment in conjunction with Performance Max helps new brands achieve high ROI without inflating marketing budgets.
Does your online store aim to build a stable online sales channel without wasting budget at the start? Our team's specialists will set up analytics from scratch and segment your assortment. High-quality contextual advertising setup from Locomotive Digital experts will help your brand outperform competitors in search results and bring your business to planned profitability.
