Oberig Case Study: How to increase leads by 2.5 times and reduce their cost by 37% in 6 months of promoting medical services.
Promoting private medical centers in the digital space involves strict restrictions from advertising systems and high competition. To successfully attract patients, it is critically important to build trust from the first click and offer the most relevant solutions. Oberig clinic faced the challenge of systematizing lead generation. The main task the client brought to the team was to establish a stable flow of patient inquiries to the oberig.ua website. Professional contextual advertising services, whose implementation cost fully justified itself by reducing the price per conversion, helped the clinic achieve new efficiency metrics.
To create a reliable source of inquiries, specialists developed a flexible search campaign strategy focused on the most effective areas.
Over 6 months of project management, the team systematically implemented a set of tasks:
- Account optimization – a complete reformatting of the account structure for more precise budget allocation.
- Semantic core – focusing on effective commercial queries and regular cleanup of irrelevant traffic.
- Creative development – creating relevant ads and utilizing all available extensions to increase visibility.
- Analytical control – precise setup of conversion actions and tracking the patient's journey up to booking an appointment.
- Bid management – regular testing of smart bidding strategies to maintain the target CPA.
Strategic positioning helped highlight the medical center's offerings and immediately capture the attention of motivated users. A systematic approach to ad group structuring significantly boosted click-through rates and reduced costs associated with ineffective clicks.
Quantified results: how targeted Google contextual advertising impacted Oberig clinic's performance
Clear targeting of the audience and proper campaign structuring ensured excellent momentum for the Oberig project:
- Inquiries flow – the number of monthly leads more than doubled, increasing from 40 to 101 inquiries.
- Cost per lead (CPA) – the cost of a final patient inquiry was reduced from ₴433.28 to a comfortable ₴270.
- Click-through rate (CTR) – by optimizing extensions, the engagement rate soared from 1.2% to an impressive 5.95%.
Systematic account management helped the medical center achieve projected lead generation volumes without inflating the budget. We successfully created a scalable tool that consistently secures appointments for the clinic.
Results of oberig.ua promotion and the value of an analytical approach in the medical niche
The Oberig project case study proves that even in a highly competitive medical field, conversion costs can be significantly reduced. Proper campaign structuring combined with targeted semantics allows for obtaining quality leads at a controlled cost.
Is your business in the medical field, and do you want to attract a steady stream of patients? Our team of specialists will audit your niche, eliminate irrelevant clicks, and set up effective campaigns. Professional Google contextual advertising from Locomotive Digital experts will help your brand achieve leading positions in search and ensure stable growth for your clinic.
