LGC Case Study: 9 Months of B2B Logistics Equipment Promotion – Achieving an 8.95% CTR and Reducing CPC to UAH 24.07
Promoting industrial equipment in the B2B segment has its unique characteristics – there are no spontaneous purchases, and the decision-making cycle can last for months. LGC needed to establish a stable flow of wholesale inquiries through its website, lgc.com.ua. A comprehensive contextual advertising setup, whose investment is justified by large contracts, helped lay the foundation for the brand's digital development.
To attract targeted B2B inquiries, our specialists developed an ad display strategy focused on users with high purchase intent.
Over 9 months of project execution, the team accomplished a range of tasks:
- Analytics – integration of Google Analytics 4 and Google Tag Manager, conversion setup.
- Segmentation – launching search ads segmented by equipment type.
- Semantics – collecting commercial queries and expanding negative keyword lists.
- Ads – creating responsive ad copy with an emphasis on wholesale terms.
- Bidding – manual budget management with a transition to smart strategies.
Strategic positioning helped highlight the company's offerings and attract the attention of wholesale buyers. A systematic approach to keyword optimization minimized irrelevant clicks, ensuring the advertising budget was spent exclusively on the target audience.
Quantified Results: How Professional Google Search Ads Impacted B2B Metrics
Precise targeting of the business audience and well-structured campaigns ensured excellent momentum for the LGC project:
- Click-Through Rate (CTR) – the average engagement rate was 8.95%.
- Cost Per Acquisition (CPA) – the cost of a final lead was maintained at 710 ₴.
- Cost Per Click (CPC) – the average cost per website visit was 24.07 ₴.
Systematic account management helped the company achieve projected lead generation volumes and provide the sales department with high-quality inquiries. We successfully created a tool that continues to generate leads from businesses even in a highly competitive environment.
Results of lgc.com.ua Promotion and the Value of a Systematic Approach in Industrial Marketing
The LGC project case study proves that the long B2B decision-making cycle is not an obstacle to effective performance marketing. Segmenting campaigns by equipment categories, combined with configured analytics, allows for generating high-quality leads at a controlled cost.
Is your business involved in industrial equipment supply, and do you want to attract major clients? Our team of specialists will conduct a niche audit, eliminate irrelevant clicks, and establish a flow of hot leads. Expert Google search advertising from Locomotive Digital experts will help your brand achieve a leading position in search results and ensure a steady increase in large orders.
