A-PC PPC Promotion Case

PPC

A-PC

Retail - Computers and electronics
Result

ROAS grew from 21% to 360%, the cost of conversion fell to 651 UAH, and CPC — to 3.33 UAH due to optimization of the feed, rates and restructuring of the structure with an emphasis on locomotive goods.

Period
3
months
Assignment

The client made a request to recoup the ad and increase online sales.

Solution

We rebuilt the advertising account structure, optimized the product feed, relaunched the Shopping and Performance Max campaigns with an emphasis on profitable categories, and incorporated the correct e-commerce analytics.

ROAS
Before
21%
After
360%
Conversion cost
Before
816₴
After
651₴
СРС
Before
4,01₴
After
3,33₴

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Do you want to increase sales?

Submit a request and our head of analytics will contact you and show you how we will achieve results for your business

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