A-PC Case Study: How to Increase ROAS to 360% and Reduce Conversion Cost in the Electronics Niche in 3 Months
Promoting online computer hardware stores demands highly precise budget management due to fierce competition in product listings. The client's primary objective for the team was to boost return on investment and increase online sales via the a-pc.com.ua website. Our specialists' expert configuration of Google Ads, with a focus on commercial categories, completely transformed the electronics sales system.
To achieve profitability, the specialists developed a new account structure focusing on key products.
Over 3 months of project management, the team implemented a range of tasks:
- Analytics – implementing accurate e-commerce tracking.
- Feed Optimization – detailed refinement of the product data feed to improve ad impression quality.
- Product Campaigns – relaunching shopping ads and Performance Max campaigns.
- Segmentation – budget allocation with a focus on high-margin and fast-moving product categories.
- Bidding – fine-tuning smart strategies to reduce customer acquisition cost.
Strategic prioritization helped highlight the store's best offers and attract motivated buyers. A systematic approach to campaign management significantly boosted profitability and reduced spending on ineffective clicks.
Quantified Results: How comprehensive contextual advertising and website promotion impacted A-PC online store's e-commerce metrics
Clear product optimization and proper campaign structuring ensured strong growth for the A-PC project:
- Return on Ad Spend (ROAS) – the investment profitability metric soared from a critical 21% to 360%.
- Cost Per Acquisition (CPA) – the cost of a final purchase on the website was reduced from 816 ₴ to 651 ₴.
- Cost Per Click (CPC) – the average cost per click in a competitive niche dropped from 4.01 ₴ to 3.33 ₴.
Systematic account management helped the online store achieve stable online sales volumes without inflating the budget. We successfully created an effective sales tool that continues to consistently generate orders.
Results of a-pc.com.ua Promotion and the Value of Product Optimization in Retail
The A-PC project case study proves that proper Performance Max setup and data feed management can revive sales even in oversaturated retail niches. Focusing on high-margin products combined with analytics allows for profit scaling.
Is your business involved in online retail and you want to take your ad ROI to the next level? Our team of specialists will conduct a niche audit, eliminate inefficient spending, and optimize your feed. Expert website contextual advertising from Locomotive Digital experts will ensure stable sales growth for your online store.
