Case Study: Ali’s Premium Dental Care: Attracting Local Patients to a Dental Clinic and Reducing Click Cost to 1.07 UAH
Promoting local medical services has its own specifics – patients choose a clinic based on geographical proximity and trust. Ali's Premium Dental Care needed to quickly increase the number of local inquiries through its website doc-ali-dental.com.ua and reduce advertising costs. The decision to order contextual advertising from specialized experts helped the clinic restructure its account and launch effective search campaigns.
To attract target patients, specialists developed a display strategy with strict adherence to the clinic's geolocation.
Over 8 months of project management, the team systematically implemented a set of tasks:
- Web analytics setup – implementing call and conversion tracking to monitor every aspect.
- Campaign segmentation – dividing search queries by specific, high-demand dental services.
- Local targeting – precise ad display settings for users living or working in the target area.
- Traffic negative keyword management – regular cleanup of search phrases to filter out irrelevant informational queries.
- Ad optimization – creating relevant ad copy with an emphasis on doctor qualifications and ease of booking.
A systematic approach to bid management helped the clinic secure stable positions in search results without inflating the budget. Properly prioritizing service categories allowed us to attract highly motivated patients.
Performance in numbers: how local PPC, dental website promotion, and precise targeting elevated the project to new heights
A focus on the local audience and regular optimization ensured excellent momentum for Ali’s Premium Dental Care:
- Number of leads – the monthly flow of targeted inquiries from search grew exactly threefold – from 10 to 30 applications.
- Cost Per Acquisition (CPA) – the cost of acquiring one booked patient was reduced from ₴221.81 to ₴147.
- Cost Per Click (CPC) – the average cost of a website visit in a highly competitive niche dropped from ₴2.01 to ₴1.07.
Timely ad testing helped direct the advertising budget towards the most converting channels. We successfully created a scalable lead generation tool that continues to provide the clinic with a steady stream of appointments with specialists.
Results of doc-ali-dental.com.ua promotion and the specifics of local performance marketing
The Ali’s Premium Dental Care project case study confirms that precise geotargeting and thorough semantic cleanup can reduce lead costs even in an oversaturated medical niche. Segmenting campaigns by dental specialty allows for monitoring the ROI of every click.
Is your business in medicine or local services, and do you want to attract a steady flow of targeted clients? Our team of specialists will conduct a niche audit, eliminate non-target expenses, and build a system for hot leads. Professional website contextual advertising from Locomotive Digital experts will ensure stable growth and a steady stream of loyal patients for your business.
