Lacus PPC Case Study

PPC

Lacus

Automotive - Detailing
Result

The total number of conversions in the account grew from 860 to 2,180, the CPC dropped from 7.77 UAH to 3.14 UAH, and the cost per conversion decreased from 176.61 UAH to 81.83 UAH, thanks to a focus on local demand, Google Maps, and commercial queries for detailing services.

Period
4
months
Assignment

The client approached us with a request to increase the number of inquiries for detailing services and reduce the customer acquisition cost via Google Ads.

Solution

Over 4 months of collaboration, we optimized search campaigns, boosted local traffic, implemented promotion via Google Maps, filtered out irrelevant queries, and reallocated the budget toward high-conversion services.

‍

Conversions
Before
860
After
2.18k
Cost per conversion
Before
176.61 ₴
After
81.83 ₴
CPC
Before
7.77 ₴
After
3.14 ₴

Cases

They will also help you grow your business

SEO

We optimize websites and promote them to Google's TOP with clear financial guarantees in the contract

SMM

We create high-quality content on social networks and build brand image

TARGET

We customize social media ads to the maximum target audience to get the highest conversions

PPC

We set up contextual advertising on Google and other search engines to attract warm customers who are already looking for your products or services and get maximum conversions

TikTok Ads

We quickly and effectively transform this tool into a powerful sales channel.

ASO

We promote apps in search of markets, attract target users without advertising costs and reduce customer acquisition costs (CPI).

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