Private education in the Google Ads spotlight: how EV Private School reduced the cost per lead to 197 UAH
Choosing a private school for a child is a long process where parents carefully compare curricula, teaching staff, and safety conditions. For the schools.ev-private.school landing page, the key challenge was attracting qualified enrollment inquiries amidst growing competition among private schools. Expertly configured search advertising helped build a relationship of trust with parents and fill classrooms without overspending the budget.
Instead of spreading resources thin across general educational terms, the team focused on search traffic with the highest intent to enroll.
Over 6 months of active campaign optimization, our specialists completed the following tasks:
- Semantic revision: we filtered out informational queries (homework help, free courses) and focused on commercial keywords tied to the specific district and learning format.
- Ad overhaul: we crafted clickable ad copy highlighting the school's unique benefits, licenses, and convenient schedule.
- Maximum coverage: we enabled all available ad extensions (sitelinks, callouts, location extensions, and promotions) to maximize our footprint in search results.
- Precise geotargeting: we limited ad delivery to a radius from which it is genuinely convenient for parents to bring their children to class.
Refining every element of the ads helped us stand out from competing schools and significantly boosted our click-through rate.
Converting parent interest: PPC advertising, lead acquisition costs, and CTR trends in the education niche
Systematic work on account quality and landing page relevance led to a substantial improvement in all key metrics:
- Lead volume: during the reporting period, the school received 201 qualified primary leads from interested parents.
- Cost per acquisition (CPA): the cost per lead dropped from 336.21 ₴ to a comfortable 197 ₴.
- Click-through rate (CTR): the engagement rate for our ads nearly tripled, rising from 4.48% to an impressive 13.12%.
The campaigns reached stable performance levels, ensuring the school a predictable enrollment for the new academic year.
Scaling educational projects with Locomotive Digital: insights from schools.ev-private.school
The experience of EV Private School proves that in the private education niche, ad clickability and addressing parents' pain points are decisive factors. When the target audience sees a comprehensive answer to their query, the cost per lead drops by nearly half.
Planning a new enrollment drive for your learning center, private school, or courses? Our team will develop a student acquisition strategy and configure advertising tools to meet your business goals. Professional PPC advertising from Locomotive Digital is a reliable way to ensure your project has a steady stream of clients.
