Teplopro Project: Launching Google Ads from scratch for the heating niche and achieving a 1,324% ROAS
Engineering systems, plumbing, and heating equipment belong to segments with a long decision-making cycle. Customers carefully compare specifications, check configurations, and require precise information. The online store teplopro.com.ua needed a scalable online sales system without any prior advertising history. Well-executed Google search advertising became the foundation that allowed us to turn a new website into a profitable customer acquisition channel.
Instead of launching all categories simultaneously in a chaotic manner, the team created a clear account architecture based on margins and demand.
Over 7 months of work, our specialists completed the following set of tasks:
- End-to-end analytics – we set up GA4 and Google Tag Manager from scratch, creating a reliable foundation for tracking micro- and macro-conversions.
- Categorization and feed – we structured the catalog by equipment groups, optimizing product attributes for Google Shopping.
- Performance Max launch – we isolated high-margin items into separate campaigns with strict target profitability controls.
- Search support – we created targeted search campaigns for category and model-specific queries to capture high-intent demand.
This approach allowed the algorithms to quickly find an audience searching for specific heating and water supply solutions for private and commercial properties.
Launch economics from scratch: how PPC, website promotion, and deep analytics resulted in a cost per order of 392 UAH
The lack of historical data did not prevent the project from achieving high profitability thanks to precise bidding and segmentation:
- Return on Ad Spend (ROAS) – advertising budget efficiency reached an impressive 1,324.75%.
- Cost Per Acquisition (CPA) – the average cost per completed order for complex equipment was 392 ₴.
- Average Cost Per Click (CPC) – due to high targeting precision, we kept the cost per click at 4.79 ₴.
The project gained a transparent sales infrastructure where every invested resource generates predictable profit.
Development of the teplopro.com.ua e-commerce platform: results by Locomotive Digital
The Teplopro experience proves that launching ads for technically complex retail from scratch can be highly profitable if you build the right end-to-end analytics and campaign structure from the very beginning.
Are you launching a new online store or looking to take your current business to high profitability levels? Our team will develop a custom promotion strategy and help realize the potential of your product range. Professional PPC advertising services from Locomotive Digital are your guarantee of systematic sales growth and high ROAS.
