Topdom Project: How PPC campaign optimization cut the cost per order in half for topdom.in.ua
The household goods sector is characterized by a vast product range and intense competition, where the cost of acquiring a targeted customer is critical. The online store topdom.in.ua needed to boost brand awareness and significantly improve advertising efficiency. Through high-quality PPC advertising, comprehensive optimization, and regular analytics, we were able to eliminate non-targeted traffic and secure a steady flow of 3,531 sales over 6 months.
To reduce the cost per conversion, the team focused on detailed analytics and bid optimization.
Over the course of six months, our specialists completed the following tasks:
- Audit and keyword selection – we conducted in-depth keyword testing and filtered out irrelevant informational traffic.
- Ad testing – we developed creative variations focusing on unique selling propositions and promotions.
- Bid management – we set up flexible bidding strategies based on conversion data in GA4.
- Negative keywords – we implemented cross-negative keyword lists to exclude non-targeted impressions for related product categories.
Effective optimization made it possible to attract only those users who are ready to make a purchase here and now.
E-commerce economics: website promotion, PPC advertising, and cutting CPC nearly in half
Systematic management of the advertising account allowed us to significantly improve the project's key financial metrics:
- Cost per acquisition (CPA) – we reduced the cost per order from 147.51 ₴ to 72.97 ₴ (more than a 2x reduction).
- Cost per click (CPC) – by improving the quality score, we optimized the click cost from 6.90 ₴ to 3.56 ₴.
- Sales volume – during the project period, we generated 3,531 targeted conversions.
As a result, the online store gained a clear and scalable customer acquisition model.
Optimization results for topdom.in.ua: insights from Locomotive Digital
The Topdom experience proves that even in a saturated home goods niche, you can cut customer acquisition costs in half by regularly testing ads and focusing on traffic quality.
Want to lower your cost per order and get the most out of your advertising budget? Our team will conduct an audit and set up effective campaigns tailored to your business goals. It is profitable to order PPC advertising from the experts at Locomotive Digital – it is your reliable tool for sales growth.
