Tophash project: launching PPC promotion for the crypto service tophash.ua, resulting in 728 conversions.
The cryptocurrency and fintech sector is one of the most challenging niches for advertising due to strict moderation policies on ad platforms and high levels of competition. The tophash.ua brand needed to strengthen its presence in the Ukrainian market, capture high-intent brand traffic, and generate a steady stream of targeted users. Systematic Google Ads campaigns helped build a controlled customer acquisition channel from scratch.
Over 12 months of work, the team focused on brand protection and precise targeting of the audience's search intent.
Our specialists completed the following set of tasks:
- Preparation and moderation – we audited landing pages to ensure compliance with Google Ads requirements for financial and crypto products.
- Brand protection – we launched dedicated campaigns for branded search queries to capture target traffic and defend against competitors.
- Semantic optimization – we built a relevant semantic core and filtered out non-converting informational traffic.
- Bid management – we configured automated bidding strategies to maintain the lowest possible cost per click.
This approach made it possible to scale campaigns safely and consistently generate target actions.
Financial benchmarks in the crypto segment: website promotion, PPC advertising, and a CPA of 61.53 UAH
Thanks to in-depth analytics and regular traffic scrubbing, the project achieved excellent financial results:
- Conversion volume – we generated 728 target actions from users over 12 months of operation.
- Cost per acquisition (CPA) – the average cost to acquire a single target action was 61.53 ₴.
- Average cost per click (CPC) – we kept the cost per visit at a minimum of 2.30 ₴.
As a result, the service gained a stable system for generating target users and secured positions for branded queries.
Locomotive Digital’s expertise in the fintech niche: results of our work with tophash.ua
The Tophash experience proves that even in niches with strict moderation, it is possible to acquire affordable target traffic by skillfully managing account structure and branded demand.
Are you planning to launch advertising campaigns in a complex or highly competitive niche? Our team will develop a secure strategy and set up an effective customer acquisition channel. It is profitable to order PPC advertising in Kyiv from the specialists at Locomotive Digital – it is your choice for successful scaling.
