Myfreedom.rent Case Study: How real estate lead generation grew 2.5x in 6 months
The real estate rental and sales sector is characterized by high cost-per-click and constant competition for qualified leads. The myfreedom.rent service faced the challenge of significantly increasing the flow of potential tenants while reducing the acquisition cost per inquiry. By implementing a high-quality, optimized search advertising strategy, the client was able to quickly scale results and generate 620 qualified leads over six months.
To reduce the cost per lead while simultaneously increasing volume, the team focused on refining the semantic core and optimizing ad extensions.
Over the course of 6 months, our specialists completed the following tasks:
- Account restructuring: we segmented campaigns by property category and district to manage budgets with greater precision.
- Negative keyword filtering: we removed informational queries, searches for purchases instead of rentals, and irrelevant locations.
- Ad extensions: we added callouts, structured snippets, addresses, and phone numbers to boost CTR in Google search results.
- CPC optimization: by improving ad quality scores, we reduced the average cost-per-click by more than 2.5 times.
This approach allowed us to reach the hottest audience, ready to make a booking.
Real estate economics: website promotion, PPC advertising, and a drop in CPA from 224 to 140 UAH
Systematic work on the quality of advertising materials improved the project's financial performance:
- Lead volume: increased the flow of qualified leads from 248 to 620 (a 2.5x increase).
- Cost per lead (CPA): optimized the cost per inquiry from 224.00 ₴ to 140.00 ₴ (a 37.5% reduction).
- Average cost per click (CPC): reduced the cost per click from 12.33 ₴ to 4.89 ₴.
As a result, the property rental service gained a clear customer acquisition system with a predictable cost per lead.
Results of working with myfreedom.rent: insights from the Locomotive Digital team
The Myfreedom.rent case study demonstrates that even in highly competitive niches, it is possible to achieve exponential growth in lead volume while simultaneously lowering costs.
Are you planning to scale your customer flow in real estate or services? Our team will develop an effective lead generation strategy. It is profitable to order PPC advertising setup from the experts at Locomotive Digital – it is your step toward predictable business growth.
