Vetromebel Case Study: How Performance Max and shopping ads for vetro.com.ua increased revenue by 112%
The furniture market is characterized by long decision-making cycles, high customer acquisition costs, and a demand for high-quality visuals. The brand vetro.com.ua needed to improve the return on investment for its marketing channels and scale sales of its furniture products. Professional Google Ads setup, with a focus on smart shopping campaigns, allowed us to drastically reduce the cost per conversion and more than double revenue over 19 months.
The team rebuilt the catalog promotion strategy, focusing on maximizing Return on Ad Spend (ROAS).
During this period, our specialists implemented the following comprehensive set of tasks:
- Product feed optimization: we meticulously refined product attributes, titles, and categories in Google Merchant Center to ensure precise alignment with search queries.
- Performance Max campaign launch: we configured smart algorithms using dynamic feeds and high-quality visual creatives.
- Brand search: we captured high-intent demand for the factory name and furniture categories to protect traffic from competitors.
- Audience segmentation: we identified high-margin product groups to enable flexible bid management.
A strategic combination of shopping and search tools allowed us to attract the most high-value audience.
Financial results in the furniture niche: website promotion, PPC advertising, and a drop in CPA from 5,500 to 1,740 UAH.
Through in-depth analytics and regular budget reallocation, the project demonstrated impressive momentum:
- Total revenue growth: online store revenue increased by +112% while maintaining the same advertising budget.
- Cost per acquisition (CPA): we reduced the average cost per order from 5,500.00 ₴ to 1,740.00 ₴ (more than a 3x reduction).
- Volume of target actions: during the project period, we generated 176 major conversions from customers.
As a result, the brand gained a sustainable online sales system with manageable ROI for every hryvnia invested.
E-commerce profitability growth by Locomotive Digital: results of the vetro.com.ua project.
The Vetromebel case study clearly demonstrates that large, high-ticket niches can achieve exponential revenue growth without inflating budgets when Performance Max automation is properly configured and the product feed is optimized.
Would you like to audit your current campaigns and increase the financial return of your online store? Locomotive Digital experts are ready to calculate your business's growth potential. It is profitable to order PPC advertising from our team – it is a practical solution for scaling your revenue.
