Usability site audit

Make your site user-friendly and profitable for business

Total keywords under promotion
21 110
UKRSHINA
Traffic growth
978%
ТОП-10 (%)
Before
71%
After
87%
Всего ключевых слов на продвижении
3 714
24print
Рост трафика
435%
ТОП-10 (%)
До
32%
После
70%
Всего ключевых слов на продвижении
1 593
Griffon
secure storage units
Рост трафика
1 978%
ТОП-10 (%)
До
66%
После
96%
Всего ключевых слов на продвижении
9 144
iCases
Рост трафика
458%
ТОП-10 (%)
До
0%
После
48%

Why use a usability audit from Lokomotiv?

Focus on conversions

We check the user's journey from the first click to the purchase so that each stage works for the result.

Behavior analytics

We use heatmaps, session recordings, and analytics data to understand what's stopping users from taking action.

UX recommendations

We prepare specific design, navigation and content solutions to improve the site's usability.

Prioritizing business goals

We coordinate all offers with your KPIs: more applications, sales and repeat customers.

For your business
you need SEO if:

You have a new site but don't know how to get traffic to it/ but it remains invisible to search engines
systems and users

The number of visitors to your site is constantly decreasing and you can't find out why

Your site's performance is getting worse: the number of interested customers, calls, and traffic decreases

Cases

UKRSHINA

SEO
ТОП-10 (%)
Before

20%

After

50%

Traffic growth

736%

24PRINT

SEO
ТОП-10 (%)
Before

10%

After

40%

Traffic growth

435%

AKVO

SEO
ТОП-10 (%)
Before

20%

After

50%

Traffic growth

736%

Game-shop

SEO
ТОП-10 (%)
Before

2%

After

31%

Traffic growth

839%

Griffonsafes

SEO
ТОП-10 (%)
Before

42%

After

77%

Traffic growth

1,978%

Ortos

SEO
ТОП-10 (%)
Before

13%

After

40%

Traffic growth

1,224%

Morpost

SEO
ТОП-10 (%)
Before

5%

After

75%

Traffic growth

1,606%

Moto-Motion

SEO
ТОП-10 (%)
Before

6%

After

20%

Traffic growth

265%

Get the most out of SEO with the new AI Overview service

Work stages

01
Strategic planning and audit
02
Content and structure optimization
03
Off-Page optimization and link building
04
Technical optimization and indexing
05
Analysis, reporting and improvement

The cost of ours
SEO for the project

A great start

Team: SEO specialist, Project Manager, programmers, copywriters.

Ideal for: Startups, local businesses that want to start with high-quality SEO promotion.

- Website optimization, work with key queries and links.
- Involving specialists for technical SEO and content creation.
- Focus on stable organic traffic growth.

One step ahead

Team: SEO specialist, Project Manager, programmers, copywriters.

Ideal for: online stores, medium-sized companies that need to grow steadily in search engines.

Comprehensive SEO promotion with a focus on results. Advanced work with links and content.

Legal guarantee: 20% of keywords will make it to Google's TOP 10 in 9 months.

Leadership

Team: SEO specialist, Project Manager, programmers, copywriters.

Ideal for: Large e-commerce companies that are striving to achieve market leadership positions.

Maximum SEO promotion with a focus on results and sales growth. A full range of services, including technical optimization, work with content and links.

Legal guarantee: 20% of keywords will make it to Google's TOP 10 in 8 months.

Start your journey to guaranteed success now

Book a meeting with one of our experts

Start your journey with Lokomotiv. Our strategic experts will study your goals and objectives. Meet with our experienced marketing experts to identify and develop a strategy in a systematic manner.

Get a solution for your business

In accordance with your specific needs and competitive environment, we will offer highly effective strategies that will provide a reliable marketing mechanism

Scale your business with us

Our team of highly qualified specialists in SMM, SEO, targeted advertising and PPC will take an individual approach to improve and increase return on investment. Our strategies, real-time data, and reports ensure achievement.

They will also help you grow your business

SEO

We optimize websites and promote them to Google's TOP with clear financial guarantees in the contract

SMM

We create high-quality content on social networks and build brand image

TARGET

We customize social media ads to the maximum target audience to get the highest conversions

PPC

We set up contextual advertising on Google and other search engines to attract warm customers who are already looking for your products or services and get maximum conversions

TikTok Ads

We quickly and effectively transform this tool into a powerful sales channel.

Testimonials

“Collaboration gives us incredible results”

DREAM HOUSE

“THE LOCOMOTIVE ALWAYS HEARS AND SOLVES OUR PROBLEMS”

New project

“I love the result, accuracy and predictability”

CD Clinic

“Thank you for the fruitful cooperation”

YARMICH

“We are confidently moving towards leadership”

OBERIG

Usability audit: what is it and why does your business need it?

Usability audit is an in-depth analysis of a resource that assesses the usability of users interacting with your site, identifies problem areas and offers solutions to improve the user experience. If the website interface is complicated or unintuitive, users quickly go to the competition without finding the information they are interested in, which leads to the loss of customers and revenue. A usability audit helps make your web resource clear, fast and effective, turning casual visitors into loyal customers who are ready to take targeted action. Locomotive Digital's usability audit reveals hidden barriers that prevent your web resource from achieving maximum performance and offers a clear plan to eliminate them.

A comprehensive website check allows you to optimize sales funnels and increase conversions. Usability website audit is becoming a key tool for increasing revenues and strengthening the competitive position of your business.

Facts and figures: how convenience affects sales

A user-friendly interface and well-thought-out navigation directly affect the execution of the target action, increasing conversions and keeping users on the online platform longer. Website usability analysis optimizes page design, which leads to a significant increase in sales and audience loyalty.

UX vs UI: what's the difference and why it's important

UX audit focuses on creating a comfortable user experience, including navigation logic and ease of interaction, while UI is responsible for the visual unified style and aesthetic appeal of a web resource. A website usability audit combines both aspects so that your resource is not only functional, but also visually pleasing, which increases user confidence.

When it's time to conduct a usability audit: key signals

A website usability audit becomes necessary when a web resource does not meet business goals, and a low conversion rate or a high bounce rate indicate problems in the interface. Without timely analysis, user experience deteriorates, which reduces the effectiveness of marketing campaigns and increases customer acquisition costs. You should order a usability audit at the first sign of a poor Internet resource in order to quickly remove barriers. Usability audit helps to restore your resource's competitiveness and restore the growth of key indicators.

Google analytics provides data on audience behavior, identifying problem areas. A usability audit turns this data into practical solutions that work for your business.

Conversion rate is falling — we are looking for bottlenecks

The decrease in conversions is often due to awkward checkout or confusing navigation that drive users away. An online store usability audit identifies these bottlenecks and suggests targeted improvements to increase the efficiency of sales funnels.

The growth of mobile traffic requires adaptation

The increase in the share of mobile traffic underscores the need for perfect website adaptability, which is checked by a site usability audit. Tools like Pagespeed insights help optimize a resource for smartphones, improving the user experience on mobile devices:

  • High bounce rate — Google analytics shows pages where users leave quickly.
  • Conversion problems — difficulties in placing an order reduce the efficiency of a web resource.
  • Slow loading — Pagespeed insights identifies technical barriers that slow down the resource's performance.
  • Confusing navigation — an incomprehensible structure makes it difficult to find the information you are interested in.
  • Mobile bugs — Adaptability issues alienate mobile users.

A comprehensive audit determines priorities for optimizing an Internet resource. Conducting a website usability audit is the first step towards removing barriers and increasing conversions.

Usability audit: Locomotive Digital methodology is our step-by-step approach

The usability website audit from Locomotive Digital is based on a system methodology that combines in-depth interface analysis, functionality testing and user behavior analytics to develop effective solutions. We start by diving into your business, studying your audience's goals and needs to come up with recommendations that bring real value. An interface usability audit covers all aspects of a website, from structure and navigation to conversion elements, providing an integrated approach. Our methodology excludes one-size-fits-all solutions, ensuring personalized improvements that enhance your website.

Google tag manager allows you to track key user actions for accurate analysis. Ordering a website usability audit means getting a strategic plan to improve its effectiveness.

Data collection: analytics

At this stage, we are setting up Google analytics, Google tag manager, and Looker studio to collect data on heatmaps, scrolling, and user interaction with the web resource. These data form an objective basis for further analysis of the resource and identification of problems.

Expert evaluation and testing

A comprehensive review of an Internet resource includes testing navigation, conversion elements and adaptability on different devices, as well as an expert assessment of design and content. Based on the checklist, we develop recommendations that remove barriers and improve the user experience:

  • Behavior analytics — setting up Google analytics and Looker studio to collect data accurately.
  • Functional testing — checking checkout and other elements on different devices.
  • Competitive analysis is the study of market leaders' interfaces to implement best practices.
  • Content quality — evaluating texts and visual elements for relevance and clarity.
  • Navigation logic — checking the availability of information of interest and the structure of the website.

The audit reveals hidden problems that reduce the efficiency of the resource. A website usability audit turns them into opportunities for increasing conversions.

Usability site audit: what do you get as a result — results

Locomotive Digital's usability audit provides not just a report, but practical tools and recommendations that can be implemented immediately after the analysis is completed to improve the user experience. These solutions increase conversions, lower bounce rates, and make the website more appealing to the audience. An online store usability audit provides a clear understanding of how to optimize sales funnels and strengthen conversion elements. You get a strategic plan that works to achieve your business goals.

Google confirms an increase in traffic and engagement after implementing improvements. Usability audits provide a measurable effect that affects revenues.

Interactive map of issues with recommendations

You'll receive an interactive map that visually highlights problem areas, such as complex shapes, slow pages, or confusing navigation, with specific recommendations for resolving them. This guide makes it easier to implement changes and accelerates the achievement of results.

Quick wins list for growth in 2 weeks

A list of quick improvements, such as easier checkout or faster page loading, that will bring a significant increase in conversions in just two weeks. These steps enhance the target effect and increase the efficiency of the Internet resource.

6-month improvement roadmap

The six-month strategic plan, which includes priority tasks for optimizing navigation, content and conversion elements, ensures a steady increase in key indicators. Interface analysis sets the direction for long-term success:

  • Quick improvements — optimization of checkout and page loading speed.
  • Content plan — updating texts and visuals to increase relevance.
  • Improved navigation — easier access to information of interest.
  • Mobile adaptability — recommendations for mobile users.
  • Monitoring progress — setting up Looker studio to track results.

Due diligence provides a solid foundation for improving website performance. A usability audit accelerates the growth of your business.

Are you ready to start? Jump into the Locomotive!

Locomotive Digital's Usability Audit is your chance to make the site user-friendly, attractive and highly converting by removing all barriers to users. Contact us with your phone number to order a usability audit and get personalized recommendations that will take your business to the next level! Our team will develop a plan based on resource analysis to enhance the user experience and increase revenues. Start by deciding to conduct a website usability audit and make your web resource a leader in your niche today!

Ready to increase revenue through SEO sales?

Why are you better than others?

We are absolutely confident in our abilities and give a guarantee for our work (in 9 months 20% of the keys will be in the top 10). Quality is our value, not quantity, so each client gets a completely personal approach and exactly the result they came for. In our work, we combine youth and progressiveness with experience and professionalism, and this is the most winning combination in our field:)

Have you already worked with my niche?

We are taking on areas where we have great results. Our clients' time and money are not spent on hopeless research and other semblance of work. If we take on a project, we are fully familiar with the market and are ready to provide the desired result.

How is the promotion cost calculated?

The cost is based on the promotion strategy, the range of product matrix, the number of pages promoted, the scale of the project, the activity and strength of the competitive environment, as well as the timing for achieving these goals.

Others have a lower price

We do high-quality professional work, and our clients never regret choosing us. Our service is worth a million dollars, our team is a treasure in the SEO world, and customers are our biggest value, so the cost may be higher than others.

Do you want to increase sales?

Submit a request and our head of analytics will contact you and show you how we will achieve results for your business

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