Usability audit: what is it and why does your business need it?
Usability audit is an in-depth analysis of a resource that assesses the usability of users interacting with your site, identifies problem areas and offers solutions to improve the user experience. If the website interface is complicated or unintuitive, users quickly go to the competition without finding the information they are interested in, which leads to the loss of customers and revenue. A usability audit helps make your web resource clear, fast and effective, turning casual visitors into loyal customers who are ready to take targeted action. Locomotive Digital's usability audit reveals hidden barriers that prevent your web resource from achieving maximum performance and offers a clear plan to eliminate them.
A comprehensive website check allows you to optimize sales funnels and increase conversions. Usability website audit is becoming a key tool for increasing revenues and strengthening the competitive position of your business.
Facts and figures: how convenience affects sales
A user-friendly interface and well-thought-out navigation directly affect the execution of the target action, increasing conversions and keeping users on the online platform longer. Website usability analysis optimizes page design, which leads to a significant increase in sales and audience loyalty.
UX vs UI: what's the difference and why it's important
UX audit focuses on creating a comfortable user experience, including navigation logic and ease of interaction, while UI is responsible for the visual unified style and aesthetic appeal of a web resource. A website usability audit combines both aspects so that your resource is not only functional, but also visually pleasing, which increases user confidence.
When it's time to conduct a usability audit: key signals
A website usability audit becomes necessary when a web resource does not meet business goals, and a low conversion rate or a high bounce rate indicate problems in the interface. Without timely analysis, user experience deteriorates, which reduces the effectiveness of marketing campaigns and increases customer acquisition costs. You should order a usability audit at the first sign of a poor Internet resource in order to quickly remove barriers. Usability audit helps to restore your resource's competitiveness and restore the growth of key indicators.
Google analytics provides data on audience behavior, identifying problem areas. A usability audit turns this data into practical solutions that work for your business.
Conversion rate is falling — we are looking for bottlenecks
The decrease in conversions is often due to awkward checkout or confusing navigation that drive users away. An online store usability audit identifies these bottlenecks and suggests targeted improvements to increase the efficiency of sales funnels.
The growth of mobile traffic requires adaptation
The increase in the share of mobile traffic underscores the need for perfect website adaptability, which is checked by a site usability audit. Tools like Pagespeed insights help optimize a resource for smartphones, improving the user experience on mobile devices:
- High bounce rate — Google analytics shows pages where users leave quickly.
- Conversion problems — difficulties in placing an order reduce the efficiency of a web resource.
- Slow loading — Pagespeed insights identifies technical barriers that slow down the resource's performance.
- Confusing navigation — an incomprehensible structure makes it difficult to find the information you are interested in.
- Mobile bugs — Adaptability issues alienate mobile users.
A comprehensive audit determines priorities for optimizing an Internet resource. Conducting a website usability audit is the first step towards removing barriers and increasing conversions.
Usability audit: Locomotive Digital methodology is our step-by-step approach
The usability website audit from Locomotive Digital is based on a system methodology that combines in-depth interface analysis, functionality testing and user behavior analytics to develop effective solutions. We start by diving into your business, studying your audience's goals and needs to come up with recommendations that bring real value. An interface usability audit covers all aspects of a website, from structure and navigation to conversion elements, providing an integrated approach. Our methodology excludes one-size-fits-all solutions, ensuring personalized improvements that enhance your website.
Google tag manager allows you to track key user actions for accurate analysis. Ordering a website usability audit means getting a strategic plan to improve its effectiveness.
Data collection: analytics
At this stage, we are setting up Google analytics, Google tag manager, and Looker studio to collect data on heatmaps, scrolling, and user interaction with the web resource. These data form an objective basis for further analysis of the resource and identification of problems.
Expert evaluation and testing
A comprehensive review of an Internet resource includes testing navigation, conversion elements and adaptability on different devices, as well as an expert assessment of design and content. Based on the checklist, we develop recommendations that remove barriers and improve the user experience:
- Behavior analytics — setting up Google analytics and Looker studio to collect data accurately.
- Functional testing — checking checkout and other elements on different devices.
- Competitive analysis is the study of market leaders' interfaces to implement best practices.
- Content quality — evaluating texts and visual elements for relevance and clarity.
- Navigation logic — checking the availability of information of interest and the structure of the website.
The audit reveals hidden problems that reduce the efficiency of the resource. A website usability audit turns them into opportunities for increasing conversions.
Usability site audit: what do you get as a result — results
Locomotive Digital's usability audit provides not just a report, but practical tools and recommendations that can be implemented immediately after the analysis is completed to improve the user experience. These solutions increase conversions, lower bounce rates, and make the website more appealing to the audience. An online store usability audit provides a clear understanding of how to optimize sales funnels and strengthen conversion elements. You get a strategic plan that works to achieve your business goals.
Google confirms an increase in traffic and engagement after implementing improvements. Usability audits provide a measurable effect that affects revenues.
Interactive map of issues with recommendations
You'll receive an interactive map that visually highlights problem areas, such as complex shapes, slow pages, or confusing navigation, with specific recommendations for resolving them. This guide makes it easier to implement changes and accelerates the achievement of results.
Quick wins list for growth in 2 weeks
A list of quick improvements, such as easier checkout or faster page loading, that will bring a significant increase in conversions in just two weeks. These steps enhance the target effect and increase the efficiency of the Internet resource.
6-month improvement roadmap
The six-month strategic plan, which includes priority tasks for optimizing navigation, content and conversion elements, ensures a steady increase in key indicators. Interface analysis sets the direction for long-term success:
- Quick improvements — optimization of checkout and page loading speed.
- Content plan — updating texts and visuals to increase relevance.
- Improved navigation — easier access to information of interest.
- Mobile adaptability — recommendations for mobile users.
- Monitoring progress — setting up Looker studio to track results.
Due diligence provides a solid foundation for improving website performance. A usability audit accelerates the growth of your business.
Are you ready to start? Jump into the Locomotive!
Locomotive Digital's Usability Audit is your chance to make the site user-friendly, attractive and highly converting by removing all barriers to users. Contact us with your phone number to order a usability audit and get personalized recommendations that will take your business to the next level! Our team will develop a plan based on resource analysis to enhance the user experience and increase revenues. Start by deciding to conduct a website usability audit and make your web resource a leader in your niche today!