Internal website optimization

The technical basis without which promotion is impossible

Total keywords under promotion
21 110
UKRSHINA
Traffic growth
978%
ТОП-10 (%)
Before
71%
After
87%
Всего ключевых слов на продвижении
3 714
24print
Рост трафика
435%
ТОП-10 (%)
До
32%
После
70%
Всего ключевых слов на продвижении
1 593
Griffon
secure storage units
Рост трафика
1 978%
ТОП-10 (%)
До
66%
После
96%
Всего ключевых слов на продвижении
9 144
iCases
Рост трафика
458%
ТОП-10 (%)
До
0%
После
48%

Optimization with Lokomotiv is the result

Technical audit

We check indexing, download speed, mobile adaptation and fix critical errors.

Optimizing the structure

We set up the correct page hierarchy and internal linking for the convenience of users and search engines.

Content factors

We adapt meta tags, titles, texts and media to improve site visibility.

Work stability

We regularly monitor the site so that it meets the requirements of search engines and works smoothly.

For your business
you need SEO if:

You have a new site but don't know how to get traffic to it/ but it remains invisible to search engines
systems and users

The number of visitors to your site is constantly decreasing and you can't find out why

Your site's performance is getting worse: the number of interested customers, calls, and traffic decreases

Cases

UKRSHINA

SEO
ТОП-10 (%)
Before

20%

After

50%

Traffic growth

736%

24PRINT

SEO
ТОП-10 (%)
Before

10%

After

40%

Traffic growth

435%

AKVO

SEO
ТОП-10 (%)
Before

20%

After

50%

Traffic growth

736%

Game-shop

SEO
ТОП-10 (%)
Before

2%

After

31%

Traffic growth

839%

Griffonsafes

SEO
ТОП-10 (%)
Before

42%

After

77%

Traffic growth

1,978%

Ortos

SEO
ТОП-10 (%)
Before

13%

After

40%

Traffic growth

1,224%

Morpost

SEO
ТОП-10 (%)
Before

5%

After

75%

Traffic growth

1,606%

Moto-Motion

SEO
ТОП-10 (%)
Before

6%

After

20%

Traffic growth

265%

Get the most out of SEO with the new AI Overview service

Work stages

01
Strategic planning and audit
02
Content and structure optimization
03
Off-Page optimization and link building
04
Technical optimization and indexing
05
Analysis, reporting and improvement

The cost of ours
SEO for the project

A great start

Team: SEO specialist, Project Manager, programmers, copywriters.

Ideal for: Startups, local businesses that want to start with high-quality SEO promotion.

- Website optimization, work with key queries and links.
- Involving specialists for technical SEO and content creation.
- Focus on stable organic traffic growth.

One step ahead

Team: SEO specialist, Project Manager, programmers, copywriters.

Ideal for: online stores, medium-sized companies that need to grow steadily in search engines.

Comprehensive SEO promotion with a focus on results. Advanced work with links and content.

Legal guarantee: 20% of keywords will make it to Google's TOP 10 in 9 months.

Leadership

Team: SEO specialist, Project Manager, programmers, copywriters.

Ideal for: Large e-commerce companies that are striving to achieve market leadership positions.

Maximum SEO promotion with a focus on results and sales growth. A full range of services, including technical optimization, work with content and links.

Legal guarantee: 20% of keywords will make it to Google's TOP 10 in 8 months.

Start your journey to guaranteed success now

Book a meeting with one of our experts

Start your journey with Lokomotiv. Our strategic experts will study your goals and objectives. Meet with our experienced marketing experts to identify and develop a strategy in a systematic manner.

Get a solution for your business

In accordance with your specific needs and competitive environment, we will offer highly effective strategies that will provide a reliable marketing mechanism

Scale your business with us

Our team of highly qualified specialists in SMM, SEO, targeted advertising and PPC will take an individual approach to improve and increase return on investment. Our strategies, real-time data, and reports ensure achievement.

They will also help you grow your business

SEO

We optimize websites and promote them to Google's TOP with clear financial guarantees in the contract

SMM

We create high-quality content on social networks and build brand image

TARGET

We customize social media ads to the maximum target audience to get the highest conversions

PPC

We set up contextual advertising on Google and other search engines to attract warm customers who are already looking for your products or services and get maximum conversions

TikTok Ads

We quickly and effectively transform this tool into a powerful sales channel.

Testimonials

“Collaboration gives us incredible results”

DREAM HOUSE

“THE LOCOMOTIVE ALWAYS HEARS AND SOLVES OUR PROBLEMS”

New project

“I love the result, accuracy and predictability”

CD Clinic

“Thank you for the fruitful cooperation”

YARMICH

“We are confidently moving towards leadership”

OBERIG

What is internal website optimization and why is it needed

Internal website optimization is a set of measures aimed at improving pages, meeting search engine requirements and improving user experience. It helps a web page rank high in the search results, attracting more organic traffic. Internal website search engine optimization builds the foundation for SEO promotion, removing technical barriers and increasing relevance. Without it, even high-quality off-page SEO will not give maximum results.

Search engines like Google value online resources that load quickly and are user-friendly. Ordering internal website optimization means investing in increasing visibility and conversions.

“Under the hood” of a website: how it affects positions

Internal SEO optimization eliminates errors that prevent pages from being indexed and improves page content. This directly affects Google Search Console rankings:

  • Issues with robots.txt (incorrect settings) or missing sitemap.xml are technical errors that prevent search engines from indexing your website.
  • Content — irrelevant keywords reduce positions.
  • Speed — A slow page load speed degrades the user experience.

Optimization makes the online resource understandable to search engines. Internal optimization of the site's pages increases the chances of achieving the TOP-10.

User vs Search Engine: Who We Help First

The website's internal search engine optimization balances between user convenience and the requirements of Google's algorithms. By improving usability and SEO tags, we create comfort for those who visit the page and at the same time increase relevance.

Fast benefits: traffic growth without additional ads

Internal website optimization increases organic traffic without advertising costs. Google PageSpeed Insights demonstrates how optimizing page speed helps pages load faster and, accordingly, attract more users.

Internal seo optimization: how to start work

Internal website optimization begins with diagnostics that identify technical problems and weaknesses. We analyze the structure and content to draw up an action plan. Internal SEO website optimization requires an accurate approach to eliminate indexing errors. This lays the foundation for long-term growth.

Each online resource is unique, and an audit helps determine priorities. The cost of internal website optimization depends on the scale of the tasks.

Technical audit: we are looking for hidden errors

The technical audit checks the SSL certificate, robots txt and sitemap xml for correct indexing. We eliminate duplicate pages and broken links:

  • Indexing — we check the availability of pages in Google Search Console.
  • Security — we install an SSL certificate to protect data.
  • Errors — we fix redirects and 404 pages.

The audit reveals hidden problems. This is the first step towards SEO optimization.

Speed analysis and Core Web Vitals

Core Web Vitals evaluate loading speed, responsiveness, and layout stability. We use PageSpeed Insights for analysis and improvements.

Click map and UX thermal zones

The click map shows how users interact with pages. Thermal zones help optimize usability for conversions.

Internal optimization: site structure that everyone understands

Internal website optimization builds a logical structure that makes it easier for users and search engines to navigate. This improves indexing and user experience. It also makes the Internet resource intuitive, reducing the bounce rate. Easy navigation keeps the audience engaged.

Google values online resources with a clear hierarchy. The cost of internal website optimization pays off due to increased traffic.

Menu logic: don't make you search for a “needle”

The menu should be simple and logical so that the user can find what they need in seconds. We are optimizing the structure of online stores and corporate online resources:

  • Hierarchy — making it easier to navigate by category.
  • Filters — add convenient search filters.
  • Accessibility — we provide transitions in 1-2 clicks.

A logical menu keeps the audience engaged. This is the basis of usability.

CNC addresses: URLs that are easy to read

A human-readable URL improves SEO and user experience. We create URLs with keywords for relevance.

Breadcrumbs: navigation in two clicks

Breadcrumbs show a user's journey through a website, making it easier to navigate. They enhance internal linking and indexing.

Internal SEO optimization: content without complex terms

Internal SEO optimization makes content useful and relevant to search engines and users. We optimize titles and texts to rank high. On-page SEO increases the visibility of pages without overspam. This attracts the target audience.

Content is key to customer retention. Internal website optimization enhances its value.

H1—H6 headings: how to prompt Google and the reader

H1—H6 headings structure the page's content, improving SEO and readability. We include keywords for relevance:

  • H1 is one main title with a key query.
  • H2—H6 are logical subheadings that correspond to the structure.
  • Readability — short headlines to keep you engaged.

Headlines make it easier to read. This enhances the user experience.

Keywords: benefits without “spam”

Using keywords increases relevance, but not in excess. We are creating a semantic core so that content is natural.

Micro CTA and “smart” paragraphs to keep attention

Micro CTAs motivate users to take action, while short paragraphs hold attention. This reduces the bounce rate.

Download speed: every second = money

Page loading speed affects rankings and conversions. Internal SEO website optimization speeds up the Internet resource, minimizing audience losses. Google PageSpeed Insights helps you identify weaknesses. A fast Internet resource keeps users engaged.

Slow loading pushes the audience away. Internal website optimization solves this problem.

Image compression and WebP format

Image compression and the WebP format reduce the overall length of files. We are adding alt text to the image for SEO:

  • Compression — we reduce the size without losing quality.
  • WebP is a modern format that optimizes speed.
  • Alt text — we increase the indexing of images.

Image optimization speeds up pages. This improves rankings.

Lazy Load: we load what you need, when you need it

Lazy Load loads content as you scroll, reducing load. This speeds up loading times.

Minifying CSS and JS without losing functionality

CSS and JS minification reduces code while maintaining functionality. We optimize files for speed.

Internal website optimization: mobile adaptation as a standard, not an option

Mobile adaptation is mandatory for online stores and service sites. The internal optimization of the site makes it convenient on all devices. Google prioritizes mobile-friendly websites. This increases positions and conversions.

Users are more likely to log in from smartphones, so adaptation keeps the audience engaged.

Responsive design: one website for all screens

Responsive design adapts pages to any screen. We check the display on devices:

  • Adaptability is a single design for PCs and gadgets.
  • Testing — we check usability on smartphones.
  • Speed — we optimize downloads from phones.

Adaptation improves the experience. This is the SEO standard.

Google's Mobile-Friendly Testing

Mobile-Friendly testing in Google Search Console reveals errors. We're eliminating them for ranking purposes.

Touch elements: buttons that are easy to tap with your finger

Touch elements make buttons convenient for mobile users. This increases conversions.

Internal links: hold the user by the hand

Internal linking improves indexing and usability. Internal SEO optimization distributes the weight of pages for promotion. Links direct users to the right pages. This reduces rejections.

Linking enhances SEO. Internal optimization makes the site user-friendly.

Silos structures: grouping by meaning

Silos structures group pages by topic, increasing relevance. We are building a hierarchy for search engines:

  • Topics — we combine pages by keywords.
  • Weight — we transfer authority to important pages.
  • Logic — we make it easier for users to navigate.

Silos improve indexing. This is the key to SEO.

Anchor list: natural formulations

The anchor list uses natural phrases for links. We avoid spamming for safety.

How not to fall under the filter for re-optimization

Re-optimization can cause Google filters. We balance keywords and links for natural SEO.

Internal website optimization: are you ready to speed up and strengthen your website?

Ordering internal website optimization from Locomotive Digital is a step towards high positions and traffic growth. Contact us to get the process started and see the results!

Ready to increase revenue through SEO sales?

Why are you better than others?

We are absolutely confident in our abilities and give a guarantee for our work (in 9 months 20% of the keys will be in the top 10). Quality is our value, not quantity, so each client gets a completely personal approach and exactly the result they came for. In our work, we combine youth and progressiveness with experience and professionalism, and this is the most winning combination in our field:)

Have you already worked with my niche?

We are taking on areas where we have great results. Our clients' time and money are not spent on hopeless research and other semblance of work. If we take on a project, we are fully familiar with the market and are ready to provide the desired result.

How is the promotion cost calculated?

The cost is based on the promotion strategy, the range of product matrix, the number of pages promoted, the scale of the project, the activity and strength of the competitive environment, as well as the timing for achieving these goals.

Others have a lower price

We do high-quality professional work, and our clients never regret choosing us. Our service is worth a million dollars, our team is a treasure in the SEO world, and customers are our biggest value, so the cost may be higher than others.

Do you want to increase sales?

Submit a request and our head of analytics will contact you and show you how we will achieve results for your business

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