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On TikTok, the timing of publication does not solve everything, but it greatly influences the start of the video. The platform first tests videos on a small group of users and, based on early reactions, determines whether to expand its reach. If a publication appears in a suitable slot, the chances of first views, searches, and engagement increase markedly. Therefore, the question of what time is the best time to upload videos to TikTok is important not in itself, but in conjunction with the quality of the content.

TikTok has long ceased to be “just fun” with dancing. This is a platform where brands, experts, and local businesses regularly collect millions of views.

В TikTok уже больше миллиарда активных пользователей, а платформа растет быстрее классических соцсетей. Для бизнеса это означает широкий охват, низкий порог входа и быстрые...