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What is a deeplink: types, examples, and why it is needed

What is a deeplink: types, examples, and why it is needed

Every extra step between an ad and the target content increases the risk of losing a user. This is especially noticeable in mobile apps, where people expect to open a specific product, promotion, or section immediately. Deep links shorten this journey and help maintain the context of the interaction. They are useful in advertising, email newsletters, push notifications, and other acquisition channels.
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Who is a targetologist? A full analysis of the profession, tasks and necessary skills

Who is a targetologist? A full analysis of the profession, tasks and necessary skills

In digital marketing, it's no longer enough just to “advertise on social media”. Businesses need people who know how to turn budgets into bids and sales, rather than into beautiful traffic. This is where...
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Facebook Ad Library: How to view competitors' ads and find their strong creatives

Facebook Ad Library: How to view competitors' ads and find their strong creatives

Business owners and marketers have long gone beyond “intuitive” ad launches. Before spending a budget, it's wise to see what approaches other market players are already testing.
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How much does advertising on Instagram cost in Ukraine (2025)

How much does advertising on Instagram cost in Ukraine (2025)

Если вы гуглите “сколько стоит реклама в инстаграм”, значит пора переводить лайки в продажи и планировать бюджет без догадок. Хорошая новость: цена рекламы в инстаграм ...
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