Diamondpack Case Study: how to reduce the conversion cost of floral decor by 43% and increase sales by 30% in 6 months
The market for floral accessories, packaging, and decor has a distinct specificity, as it is primarily oriented towards B2B clients and small wholesale. In this niche, standard retail promotion approaches often lead to inefficient budget spending and a high cost per lead. The Diamondpack brand faced such a problem: the company needed to attract targeted wholesale buyers, but the cost of acquisition remained too high. The main task the client approached the agency with was to significantly increase sales through the diamondpack.ua website and reduce the cost of customer acquisition. Professionally configured contextual advertising helped completely restructure the accounts and attract the target audience to the website.
To achieve these goals, the specialists focused on launching Performance Max campaigns and strict control over the effectiveness of each traffic source.
Over 6 months of the project, the team systematically implemented a set of tasks:
- Technical audit and web analytics – detailed setup of tracking systems for precise recording of wholesale and retail target actions on the website.
- Audience segmentation – dividing users by business type (florists, decorators, retail stores) to create personalized offers.
- Launching Performance Max campaigns – deploying smart shopping campaigns focusing on packaging product categories with the highest demand.
- Search advertising – creating text ads for high-intent commercial and wholesale queries to capture ready-to-buy customers.
- Budget optimization – continuous monitoring of transaction costs and prompt reallocation of funds towards the most effective channels.
Proper prioritization among product groups allowed for a quick reduction in cost per click without compromising traffic quality.
What returns did the business get from comprehensive contextual advertising management
Deep catalog segmentation and precise targeting of the business audience provided the Diamondpack brand with excellent commercial results:
- Sales – the total number of successful transactions on the website increased by 30%.
- Cost per conversion (CPA) – the cost of acquiring one target customer was reduced by 43%.
- Cost per click (CPC) – thanks to bid optimization and improved ad quality, the average cost per click decreased by 47.12%.
Such a significant improvement in key metrics helped the brand significantly expand its customer base in the small wholesale segment and increase net profitability.
Results of diamondpack.ua promotion and the value of targeting for B2B retail
The Diamondpack project case study proves that in the accessories and decor niche, a clear separation of traffic flows and optimizing campaigns for high-demand categories are key success factors. Reducing the cost per click and conversion by almost half allows e-commerce projects to scale wholesale sales with a stable marketing budget.
Does your online store or B2B project aim to attract large clients, but advertising costs are constantly rising? Our team of specialists will audit your current campaigns, segment your audience, and launch effective promotion tools. High-quality Google contextual advertising from Locomotive Digital experts will help your business reduce lead acquisition costs, outperform competitors in search results, and ensure stable sales growth.
