Egastronom Case Study: How to Increase an Online Grocery Store's Conversions by 230% and Reduce Click Cost in 6 Months
The online grocery retail segment has its unique characteristics – where high repeat purchase frequency, a wide assortment, and immediate response to consumer inquiries are critically important. In a highly competitive e-commerce environment, it's not enough for online stores to simply have an online presence. Well-configured Google Ads helps build a precise sales funnel that attracts only highly targeted customers ready to make a purchase immediately. The Egastronom brand faced such a challenge: their old advertising account lacked systematic optimization, which resulted in an unjustifiably high cost per click. The main objective of the project was to quickly boost brand awareness and attract high-quality, 'hot' traffic.
To achieve maximum results, the specialists completely revamped the account structure and implemented a comprehensive system for filtering irrelevant queries.
Over 6 months of managing the advertising campaigns, the team systematically implemented a range of tasks:
- Niche Analysis and Audit – A detailed study of the competitive landscape in food retail and identification of the most profitable product categories on egastronom.ua.
- Ad Testing – Developing and launching several variations of unique selling propositions (USPs) to identify the most clickable creatives.
- Semantic Optimization – Extensive keyword collection and regular cleanup of search queries, which completely eliminated irrelevant junk traffic.
- Bid Management – Continuous monitoring of web analytics and real-time adjustment of click costs based on conversion data.
- Scaling – Gradual expansion of reach by adding new product categories with stable daily demand.
Flexible campaign management and a focus on a precise target audience helped quickly optimize marketing budget allocation.
What returns did properly configured PPC advertising bring to the business?
A systematic approach to semantic core optimization and prompt bid adjustments based on analytical data ensured excellent upward momentum:
- Conversions – The total number of successful target actions on the website showed rapid growth, increasing by 230%.
- Cost Per Acquisition (CPA) – Thanks to improved account quality, the cost of attracting one target action was reduced by 77%.
- Cost Per Click (CPC) – The average price for a user's visit to the website decreased from ₴5.13 to ₴3.59.
Thorough optimization of all elements within the ad account allowed the online store to secure stable positions in its niche and ensured a constant flow of online orders.
Results of egastronom.ua Promotion and the Value of a Comprehensive Approach for E-commerce in the Food Sector
The Egastronom project case study clearly demonstrates that regular ad testing combined with strict traffic filtering is the main scaling tool for food retail. Reduced click costs and parallel conversion growth enable businesses to confidently develop and increase their profitability without inflating budgets.
Does your online store for food or consumer goods need a steady stream of customers, but your current campaigns only generate expensive clicks? Our team of specialists will conduct a thorough audit of your existing tools, set up precise targeting, and help launch an effective online sales system. Expert Google contextual advertising from Locomotive Digital experts will allow your brand to outperform competitors in search results, optimize marketing expenses, and elevate profits to a fundamentally new level.
