Feshmebel Case Study: Extensive Technical Optimization and Sales Growth for a Large Furniture Online Store
Large-scale e-commerce projects with tens of thousands of products often encounter specific issues – an accumulation of broken links and incorrect internal navigation. At the start of our collaboration, the designer furniture online store feshmebel.com.ua had a huge catalog but generated a modest amount of search traffic for its size. The main obstacles to growth were hundreds of pages with 404 errors and unoptimized filters, which hindered the proper distribution of site authority.
To elevate the project to a new level, a comprehensive approach was implemented. Our website promotion company developed a long-term strategy aimed at thoroughly fixing technical bugs and transforming the complex filtering structure into a powerful tool for generating targeted leads.
Over 33 months of promotion, the team systematically carried out the following tasks:
- Extensive technical audit and cleanup – identifying and completely eliminating critical 404 errors, and restoring correct page indexing.
- Filter system modernization – optimizing catalog filter pages, which allowed for the creation of thousands of new relevant landing zones.
- Extensive semantic research – expanding and clustering the semantic core to 20,587 keywords, covering all furniture categories.
- Internal linking management – optimizing static weight distribution to increase the authority of priority catalog sections.
Eliminating technical barriers and refining the structure allowed search engines to fundamentally re-evaluate the quality of the entire resource.
What commercial benefits did comprehensive search optimization services deliver?
Thanks to the elimination of technical errors and optimization of filter overlaps, the website showed a powerful leap in visibility for high-, medium-, and low-frequency queries.
The results of the 33-month promotion cycle are reflected in the following metrics:
- TOP-1 – presence in the first search result position increased from 1% to 9%.
- TOP-3 – 23% of the entire massive semantic database entered Google's top three (compared to 3% at the start).
- TOP-10 – exactly half of all promoted keywords (50% compared to an initial 11%) secured a spot on the first search results page.
- Organic traffic – monthly visits according to Serpstat increased from 90,750 to 147,700 unique sessions (a net increase of 63%).
The extensive expansion of the relevant query cloud not only led to increased traffic but also significantly boosted website conversion, ensuring a steady growth in online furniture sales.
Results of feshmebel.com.ua optimization and long-term business impact
The Feshmebel online store case clearly demonstrates: for large e-commerce projects, website technical health and proper SEO filter architecture are crucial. Eliminating 404 errors paved the way to top rankings for thousands of products.
If your large-scale online store needs professional technical cleanup and effective SEO promotion, our experts are ready to develop a customized strategy for exponential growth in your conversion.
