Johemp Case Study: How to Increase Search Traffic by 618% in 14 Months for a Hemp Products Store
The niche of eco-friendly products and hemp goods is actively developing, attracting increasing attention from conscious consumers. The Johemp brand came to us for promotion with already decent baseline visibility for their online store, johemp.co. However, for full business scaling, their current rankings were insufficient. The main task set before our team was to overcome the growth plateau, promptly eliminate hidden technical issues, and bring high-margin queries to the top of search results.
To achieve maximum results, our experts developed a flexible SEO strategy focused on optimizing the existing structure and upgrading content.
Over 14 months of SEO efforts, the team systematically implemented a range of tasks:
- Technical audit – identifying and promptly correcting internal code errors on an already operational website.
- Structure expansion – creating new targeted landing pages for specific product groups.
- Semantic core – detailed development and clustering of a database of 107 core keywords.
- Content optimization – writing expert and useful texts for the promoted categories.
- Metadata configuration – manual improvement of Title and Description tags to increase click-through rates in search results.
Prompt elimination of technical bugs at the outset immediately provided a powerful boost for improving the ranking of the entire product range.
What results did comprehensive search engine optimization achieve?
Timely code cleanup combined with targeted structure expansion yielded excellent commercial benefits. Strategic SEO efforts allowed the young brand to secure strong positions on Google's first page:
- TOP 1 – an impressive jump from 2% to 22% of keywords ranking in the #1 spot in search results.
- TOP 3 – over a third of all keywords (36%) secured a spot in the top three (up from 20%).
- TOP 10 – website visibility on the first search page exactly doubled, reaching 62%.
- Traffic – monthly visits according to Serpstat increased from 808 to 5800 unique sessions (+618%).
Significant improvement in rankings for core queries provided the brand with an influx of targeted buyers and helped solidify its leadership in the promising eco-niche.
Results of johemp.co optimization and the value of SEO audits for operational websites
The Johemp case clearly demonstrates that even a seemingly optimized resource has untapped potential for growth. Timely correction of technical errors and refinement of landing pages can give an active business a powerful boost in search results.
If your online store needs a stable channel for attracting customers and effective SEO, our specialists are ready to develop a customized strategy for your project.
