Kranok Case Study: How to Increase Search Traffic by 277% for a Plumbing Store in 7 Months
The retail market for plumbing and bathroom fixtures is highly competitive, facing strong challenges from construction hypermarkets and major marketplaces. While the well-known online store kranok.ua boasted a wide product range, it needed to solidify its market position and boost potential customers' trust. Our team's primary objective was to establish the brand as a trustworthy seller, enhance its visibility in search engines, and drive direct conversions from the website. Professional SEO optimization helped achieve these goals and elevate the project to a new commercial level.
To accomplish these goals, our team prioritized usability, a comprehensive content refresh, and optimizing the internal catalog architecture.
Over 7 months of promotion, the team systematically implemented a set of tasks:
- Structural Modernization – Optimizing and expanding target sections to meet current consumer demand.
- Content Strategy – Crafting unique, informative, and expert content for product categories and popular models.
- Internal Linking – Implementing a smart page linking system for better distribution of static weight and convenient navigation.
- Metadata Optimization – Manually refining tags to enhance the attractiveness of search snippets.
- Keyword Research – Collecting and clustering a massive database of 7,137 keywords for maximum coverage of commercial queries.
Systematic updates to the catalog's textual content significantly improved user behavior metrics and accelerated the indexing of new pages.
How effective was the comprehensive website promotion in Google?
A focus on useful content for users and improving the internal structure of sections gave the project a significant leap forward. The website achieved leading positions in the most profitable plumbing categories:
- TOP-1 – A steady increase in first-page search result presence from 5% to 12%.
- TOP-3 – 37% of the entire promoted semantic core entered the top three search engine results (up from 22%).
- TOP-10 – The online store's visibility on the first search page increased from 34% to 56%.
- Traffic – Monthly visits, according to Serpstat, increased from 13,000 to 36,000 unique sessions (+277%).
A key result of the optimization was a 25% increase in conversions for target transactional queries, which confirmed the audience's growing trust in the brand.
Results of kranok.ua's Express Optimization and the Value of Quality Content for E-commerce
The Kranok online store case clearly demonstrates that focusing on textual factors and optimizing the internal structure can bring quick commercial results. Improved navigation and the creation of expert descriptions made the website more convenient for shoppers, transforming search clicks into actual sales.
Do you want to outperform large retailers and turn search results into the main source of orders for your business? Submit a request for comprehensive SEO promotion – our experts will conduct a thorough audit of your catalog and develop a customized strategy for exponential growth in online sales.
