Mako Case Study: How to Increase Search Traffic by 132,900% for a Cosmetology Center in 27 Months
The beauty services and aesthetic medicine sector is characterized by high customer acquisition costs and fierce competition for search engine rankings. At the start of our work, the Mako cosmetology center faced the problem of its website, mako.in.ua, having absolutely no visibility. Our team was tasked with launching an effective lead generation channel from scratch, increasing brand awareness, and ensuring a steady flow of appointments for procedures. Strategic search engine optimization became the key tool to bring the company out of digital obscurity and establish it as a prominent market player.
To achieve sustainable results, our specialists developed a long-term SEO strategy that combined in-depth content development with technical modernization of the commercial sections.
Over 27 months of promotion, the team systematically implemented a range of tasks:
- Structure Expansion – designing and creating new target landing pages for the full range of cosmetology procedures.
- Content Optimization – writing detailed, clear, and expert informational materials for users.
- Navigation Blocks – implementing well-structured internal linking for optimal page authority distribution.
- Catalog and Filter Optimization – modernizing the structure of product sections to improve the ranking of product groups.
- Off-Page SEO – systematically acquiring authoritative, relevant backlinks to build domain trust.
- Semantic Core – compiling a database of 375 core queries with subsequent regular expansion of the keyword pool.
The systematic addition of new landing pages and optimization of catalog filters allowed the website to quickly expand its search visibility.
What results did comprehensive search engine optimization achieve?
Regular semantic expansion after catalog modernization, coupled with a focus on quality link building, led to significant growth across all metrics. Throughout the project, the website made a substantial leap:
- TOP-1 – achieving the first position in search results for 2% of the most high-margin queries, starting from absolute zero (0%).
- TOP-3 – securing 5% of keywords within the top three search engine results.
- TOP-10 – confidently placing 26% of the entire semantic core on the first page of search results.
- Traffic – monthly visits, according to Serpstat, increased from 1 visit to 1330 sessions per month (actual organic traffic grew from 7,000 to 17,000 over the last year).
With a quarter of all promoted queries reaching Google's first page, the cosmetology center secured a steady stream of targeted inquiries and initial procedure bookings.
Results of mako.in.ua Optimization and the Benefits of Systematic SEO for the Service Sector
The Mako center case study demonstrates that systematic structure expansion and catalog filter optimization can breathe new life into a website starting from scratch. Continuous work on the semantic core enables businesses to discover new growth opportunities and boost sales, even in oversaturated niches.
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