Ndft Case Study: How to increase search traffic by 76% in 14 months for an online TV backlighting store
The market for specialized components and LED TV backlighting is characterized by a vast number of low and medium-volume search queries. Customers often search for parts for specific TV models and brands, meaning the standard category structure prevented ndft.com.ua from capturing the full existing demand. Our team's goal was to attract substantial organic traffic through in-depth optimization of a wide keyword pool. To unlock this potential, the company brought in experienced specialists who provided comprehensive website promotion services across all target categories.
To manage the extensive keyword semantics, experts primarily focused on metadata automation, filter optimization, and link building.
Over 14 months of promotion, the team systematically implemented a comprehensive set of tasks:
- Semantic Core – Collection and detailed clustering of a vast database comprising 9,324 marker and model queries.
- Catalog Optimization – Fundamental refinement of product cards and category pages to meet search engine requirements.
- Indexation Management – Fine-tuning of filter pages, which enabled the discovery of valuable long-tail keyword combinations and eliminated irrelevant duplicates.
- Content Strategy – Creation of informative landing pages and helpful guides to address customer pain points.
- Internal Linking – Implementation of smart navigation blocks for proper distribution of link equity among product models.
- Link Building – Safe acquisition of high-quality backlinks to boost overall domain authority.
Proper management of filter indexation enabled the project to generate hundreds of new landing pages targeting precise user queries.
How effective was the comprehensive SEO promotion?
Intelligent scaling of the e-commerce project's architecture yielded excellent long-term results. The website significantly expanded its presence in search results:
- TOP-1 – The number of high-volume keywords ranking in the absolute first position increased from 1% to 6%.
- TOP-3 – Nearly a fifth of the vast keyword database (18%) secured a spot in Google's top three (up from just 4% at the start).
- TOP-10 – Exactly half of all promoted keywords (50%) confidently reached the first page of search results.
- Traffic – Monthly traffic, according to Serpstat, increased from 6,970 to 12,290 unique sessions per month (+76%).
This significant increase in visibility across a broad keyword set provided the online store with a steady stream of targeted orders and reduced the cost of acquiring a single customer.
Results of ndft.com.ua Optimization and the Benefits of SEO for Niche Online Stores
The Ndft store case study proves that e-commerce projects with complex assortments hold immense growth potential through product filter optimization. Systematic clustering enables coverage of even the most niche customer queries, turning them into consistent sales.
Do you want to expand your online store's visibility and outperform competitors for thousands of long-tail queries? Submit a request for professional SEO services – our experts will thoroughly analyze your catalog's structure, identify growth opportunities, and develop a personalized plan to significantly increase organic traffic.
